brand should first focus on improving existing products on the market

04/mar/2016 06:53:47 Eric Crawford Contatta l'autore

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Other suggestions include cost control; and in the fashion industry, an important part of the chain of suppliers frank communication is very important; unrealistic plans for throwing addition, the feasibility of creating goals. At the same time, only in the case of a sufficient budget to hire more staff, expand the team can not do without the plan. Finally, the brand should first focus on improving existing products on the market, rather than Real Customer Reviews blindly expanding product range. This is also one of the main Tamara Mellon bankruptcy. DriscollAdvisors chief consultant and CEO, MarieDriscoll said that "the road to success for the luxury brands are often slow and costly because they need to spend money to create a bigger brand than the actual effect of their own to attract consumers and buyers Note that even now the social network to enhance the speed is increased awareness, but to meet the commitments made by luxury goods still need to invest a lot of money and time. "other luxury brands, there are some examples from the brink of bankruptcy back to life. Bottega Veneta's CEO on WWD clothing retail industry summit held in 2001, said: "luxury brand to be successful in today's unstable economy, you Reviews want to win more market share, then they must be core values ??and long-term goal is to be highly consistent. "in the 1990s, Bottega Veneta began engraved with the name on your handbag accessories, a few years later, the brand and the Gucci Group acquired bankrupt. After, Gucci Group has been acquired French KERING. In KERING, which later became PPR Group under the leadership of, Bottega Veneta regained its core values, that is, low-key, extraordinary, sophisticated and practical. Customers will always maintain this commitment and values. Today, BottegaVeneta Kaiyuan Group as the best performing fashion brand. In KERING Oct. 22 reported third-quarter results, Bottega Veneta's sales rose 13.2%. The BottegaVeneta lesson in mind, TamaraMellon need to reposition what famous designer to make, how to get loyal consumers. Ms. Sedhom said, "Sometimes, brands need to go back a step forward, this time the bankruptcy can be said is a step back Ms. .Mellon success depends she learned in the past two years of lessons What. "in fact, not only is Tamara Mellon brand, those designed for women's clothing designers are obtained after a successful show at National Taiwan University T also seek their own brand of tough way.

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