Mermaid-blanket shoppers

22/feb/2017 16:16:27 mermaidblanket Contatta l'autore

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How did such a strange idea get so huge? Turns out, mermaid tails are super shareable. Shoppers would post playful photos of their kids in the blankets on interestand Tumblr. The silly little items eventually piqued the attention of internet hotsheet BuzzFeed. For Blankie Tails, it was off to the races. 

 

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Jennifer De Marco, a lawyer for Allstar, said the company “has not infringed any intellectual property rights of Blankie Tails and there was no merit to the claims in the federal action.” She added that Allstar’s activities “with respect to its Snuggie Tails product have nothing whatsoever to do with the unrelated Blankie Tails product.” 

 

Despite some celebrity Blankie Tail sightings,Mermaid-blanket laments that shoppers are mistaking other brands for the real thing. She estimates that during peak gifting season her company is losing as much as $90,000 a day. 

 

It is reality TV stars such as Hagan, says Ktistaki, who influence her customers as well as the current cross-generation preoccupation with mythical undersea creatures. “The feedback we’re getting is that everyone loves mermaids,” she says. “Grandmothers, grandchildren … it’s a bit of a dream.”

 

Only $43.99! It's Comfy & cute mermaid tail blanket which is perfect for keeping your legs warm without having to crawl back to bed. cold weather, ❤︎ #want, Also, they're nicer to see in the living room than a bed blanket.

 

Seated on a bar stool in Manhattan’s West Village, Hattie mermaid-blanket  orders a glass of red wine as she flips through photos of mermaid-tail-shaped blankets. (The drink is on the house—her hedge funder husband owns the place.) The entrepreneur lights up when she shows off the bright, fuzzy novelties, leaning forward excitedly in a black-and-blue Diane von Furstenberg dress. She calls herself the “chief mermaid enthusiast.”

 

Don’t expect this fishy zeitgeist to drown anytime soon: Disney has a live-action remake of its famed Little Mermaid franchise in the works, and a reboot of the 1984 romantic comedy Splash, starring Channing Tatum and Jillian Bell, is on the way as well. In the meantime, Blankie Tails plans to take advantage of this pop culture moment, building out its network of retailers. Besides Amazon and its own online venue, the blankets are sold at more than 1,600 physical stores, including Pinterest and Tumblr

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