Braving the elements: Louis Vuitton embraces great outdoors

09/ago/2017 08:41:23 davisyellow Contatta l'autore

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For the Louis Vuitton menswear show on Thursday afternoon in Paris, Kim Jones – the label’s artistic director who went into partnership with the streetwear brand Supreme last season – again included a collaboration. This one was with Drake. The R&B superstar produced a song, Signs, inspired by Jones’s collection for the brand, which debuted at the show. His song could also be heard on Instagram live as the show was streamed.

It took place outdoors in Domaine national du Palais-Royal, a 17th century courtyard. Guests including the rapper Tyga, Naomi Campbell and the new Vogue editor, Edward Enninful, braved temperatures of 34C (93F). Fans and bottles of Evian were the accessory of choice in the front row.

The collection was titled Archipelago. The themes concentrated around the outdoors and clothes that work for the elements – albeit also for a luxury brand where a phone case, like the one in Campbell’s hand, costs £745. The first look consisted of cycling shorts worn with a poplin shirt. Others followed wearing transparent organza shirts printed with exotic blooms and surf-style T-shirts with Louis Vuitton written in a neon rainbow font that will prove covetable come spring. There were backpacks and most models also wore what the show notes referred to as “technical clogs”, a hybrid between a Croc and a hiking sandal. They were paired with socks featuring the famous Louis Vuitton logo. Socks and sandals, once much-maligned, are becoming a fashion classic.

The in-the-elements theme tallies with a wider trend for so-called gorpcore, or outdoorsy clothing reimagined for fashion, also seen at Valentino and Balenciaga. Louis Vuitton arguably has more legitimacy than others – it started as a luggage brand after all. Jones, meanwhile, regularly takes trips to faraway destinations.

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