Liuba@Artissima - Turin
Liuba@Artissima - Turin Liuba Untitled 2010 (What is missing in the Art World) Interactive performance Artissima, Turin, November 4, 2010 Liuba, visual artist and performance artist known internationally, works with video, photo and urban interactive performance.
(What is missing in the Art World)
Artissima, Turin, November 4, 2010
Liuba, visual artist and performance artist known internationally, works with video, photo and urban interactive performance.
The unpredictability of human reactions to an unexpected and unusual act, like a hug from a stranger, make the performance a kind of meta-language between social studies and artistic gesture. The performance touches some taboos and phobias endemic in our society which has now basically removed spontaneity and physicality to normal human relationships.
For Artissima 2010 Liuba decided to create this new performance based on the theme of the embrace and involving directly the public visiting the exhibition.
The artist walks through the corridors of the event dressed in white, barefoot, unexpectedly embracing people chosen at random. The hug may be more or less physical, long, affectionate, tender, depending on the sensitivity of those with whom it interacts.
The idea was born from the artist’s disappointment in human relations within the art world and in the coldness of the relationship with the people met in various contexts.
"We often meet people for projects, business, convenience, duty .. but the dynamics of meetings are almost always cold, impersonal, rushed and stressed. We are losing the ability to establish relationships 'hot' with others, affective, starting a dialogue with the individuality and personality of each one.
On this basis, Liuba has imagined an action where the protagonist is the hug, the human contact, the shaking of body against body, all in a very 'formal' context like the opening of a big art fair, where people meet, talk, exchange opinions, make business ... without ever truly meet.
The performance has aroused deep and positive emotional reactions: all the people involved have been extremely happy and have demonstrated the need for this affection, warmth, emotion .. Liuba, looking at everybody in the eye, has managed to create an empathic relationship with the people enough to let them surrender to her embrace wholeheartedly and with joy.
Preview of some photos from the performance
All photos: © liuba 2010 - photos by Martin Ivo
LOCATION: Artissima Art Fair - Turin
OPENING: Thursday 4th November 2010
PRESS: Olivia Spatola
Tel: +39 334 6865540 oppure +39 346 0297724
To see more picture and to know more go to Liuba’s blog: http://liubadiary.blogspot.com/