eight grams jewelry crowdfunding campaign


28/feb/2016 11:14:15 eightgrams - crowdfunding campaign Contatta l'autore

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      • Eightgrams is a brand new jewelry project Milan based that blend art and craftsmanship. This first release is born form a collaboration with the artist and photographer Alessandro Di Giampietro with a selection of unique pieces made of eight grams of pure gold. 

        An antique jewel with its own story is manipulated and transformed, its essence is revealed, the alchemistic process trigger by fire takes the object back to its inner soul.

        Magic, materials, shapes gives life to an amulet deeply connected to the ancestral meanings of gold.

        Revelation of identity moulded by fire…

        check the campaign to: www.beartonline.com


        Alessandro Di Giampietro , based in Europe, works as fashion photographer and artist since 2002.
        His work springs from the observation of human identity and focuses on the multilayered personae delivered in today's society. It explores human rituals and practices around the body and the games people play that induce a changeover from one iconic archetype to another.
        Eachwork is an attempt to reconstruct a performance in which the border between reality and fiction vacillates just as when human beings are under the spell of habitual social behaviour. 
        He looks for the primeval essence accustomed to camouflage that unleashes its power when he asks his subjects to play with masks and props to disclose the depths of their being, revealing unsaid wishes and secrets.
        This process allows him to connect with the intimate energy that he sees in the people he takea a picture of, both in staged portraits and in snap-shots. His work focuses mainly on portraits because he is fascinated about the unspoken negotiations each human being enacts with himself/herself in order to emote. These rituals, for him, express an instinctual magic that underscoreseach person's uniqueness and that define the meaning of individuality at large.
        Some of his photograpic work was published by relevant magazines, such as Butt Magazine, Rolling Stones, Dazed and Confused, Oyster, Spex Magazine, Marie Claire, Vice, Nylon, Caffelatte, Neo, A magazine and some more.
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