U.S. luxury brand Michael Kors to accelerate expansion in China

06/ago/2012 05.47.22 everyday112 Contatta l'autore

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American Michael Kors Clutches intends to accelerate the expansion, the company plans the end of this year, Greater China, the number of shops doubled from 15 3-5 years is increased to 100. Michael Kors on Wednesday announced a high profile in China's largest flagship store will be located in the center of Shanghai Jing An Kerry Centre, opened in the spring of next year. The company also plans to open flagship store in Beijing, Chengdu and other major cities. Greater China is the world's third largest luxury market after the United States and Japan. According to media previously reported, COACH December last year, listed in Hong Kong, he announced that China's future will be an annual open 30 stores the speed of expansion, to the end of 2013 the Chinese market will become its third largest market; Gucci also plans this year in China to open 10 stores. Michael Kors is a world-renowned luxury and high-end clothing designers namesake brand, founded in 1981, currently consists of sub-brands such as Michael Kors and MICHAEL Michael Kors products, including accessories, shoes, watches, and men and women clothing. Has been high-end brand with its long history, could go the way of "telling stories",Michael Kors Crossbody a superb network of people marketing techniques, branding ability, admired for many enterprises. Learning to the luxury brand marketing "has been the slogan of many budding brand. However, with consumers into the digital age to read the electronic rather than paper appeared, Facebook and other social media as a platform for exchange and communication, buy online, mobile phones become an important tool to occupy the "boring". Consumers and the marketing environment have undergone tremendous changes, grew up in numbers to a new generation of consumers gradually since, luxury Michael Kors Hamiltonmarketing is no longer reserved cautious approach on digital marketing, but had the luxury of Internet-based platform electricity supplier for the goods, the use of social media, and more to narrow the distance between brands and consumers. The traditional consumer is oftenMichael Kors Jet Set Tote consumers see an ad or through a friend knows the brand, go to the mall to generate consumer behavior, the longer this process; the digital age, from social media to e-commerce, only takes a few seconds. Therefore, e-commerce must keep up social media to communicate together. "Of MK e-business models in the United States is this: Although the brand's official website and e-commerce site has a different interface and content, but are linked together. The official website is more like a social networking site of the brand with the consumer to interact not only a fun brand of stars and the MK story, as well as founder Michael Kors to share some design inspiration and personal stories. Through these interesting communication can lead consumers into a shopping mall.http://www.michaelmichaelkorsbag.com

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