Netflix is two decades old, so which shows have influenced your wardrobe the most?

01/set/2017 08:18:10 davisyellow Contatta l'autore

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Netflix was launched exactly twenty years ago this week, and over the two decades has accumulated over 100 million subscribers worldwide and provided us not only with a means of watching out favourite movies on demand, but also with a host of addictive original TV shows, films and documentaries.

In honour of the occasion, global fashion search platform, Lyst, have looked into which of the Netflix series that have captivated our attention over the years have had the greatest influence on our wardrobes.

These are the 5 stylish shows that have had the most potent effect on the way we dress..

. House of Cards

It's no secret that Claire Underwood, the formidable and exceptionally polished First Lady played by Robin Wright in Netflix' House of Cards, is a fictional fashion plate in her own right. From the perfectly structured tailoring that's nipped and tucked until it looks like a second skin, to the sky-high heels that she strides around in as if they were sneakers; her sartorial prowess has garnered more than 19,000 Instagram hashtags to date. Indeed, her glossy exterior has even led to comparisons being drawn between her and her off-screen counterpart, First Lady Melania Trump.

In the 30 days following the release of the third season of House of Cards, searches for 'women's tailoring' increased 18% compared to the previous month, with searches for boleros - a style that Underwood often sports - having steadily increased since the launch of the show.

What's more, when Wright's character appeared on-screen in an ivory Alexander McQueen sheath dress in the first season, Lyst saw searches for the style triple. And following the arrival of the latest and fifth season, this knock on effect shows no signs of waning, with the Dolce & Gabbana dress worn by Underwood causing 12,000 shoppers to search for the style.

Stranger Things

Eleven, the protagonist played by Millie Bobby Brown in Netflix' spooky show Stranger Things that launched last year, has also gained herself status as a style icon. Not only did she provide inspiration for an exceptionally large number of Halloween costumes last year (think smock dresses layered underneath lightweight coach jackets, paired with sporty shin-grazing socks), but a pink Peter Pan collar dress, which bore close resemblance to that worn by Bobby Brown's on-screen character, was viewed once every 3 minutes on Lyst last September.

“These spikes may have been caused by repeated exposure to the fashion trends on-screen, sometimes as a result of binge-watching, strengthening long term memory of items, in turn, affecting what you want to buy,'' says Barrie Gunter, pyschologist and emeritus professor in media.

And Eleven wasn't the only fashion influencer to emerge from the show. Barb, the red haired, glasses and plaid shirt- wearing character who mysteriously disappears early on in the first season, also gained herself a following, with 271 people typing 'Barb' into Lyst between August and mid-September, seeking to emulate her unique brand of geek-chic.

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