RayBan was ready to discontinue the Wayfarer due

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By this time, RayBan was ready to discontinue the Wayfarer due to low sales and interest. But a last hoorah was given when they decided to pay for placement in the movie Risky Business. Star Tom Cruise famously wore them throughout the movie. The Wayfarer also appeared on promotional movie posters and trailers. The Wayfarer's 1983 sales saw a boost that would guarantee its placement as an American icon throughout history. It helped that through 1987, the Wayfarer went on to appear in over 360 movies and television shows. ray ban sunglasses Today, product placement is so prevalent that it's now often the target of ridicule and criticism. The 1998 movie The Truman Show lampooned product placement efforts by having characters supposedly trying to disguise product promotion, but in reality were quite blatant about it. While product placement may not be as effective as it once was, ray ban usa leading to much more elaborate efforts in the marketing niche, its early success has guaranteed the Wayfarer a permanent place in history. http://www.cheaprayban-usa.com/ Sun glasses are primarily worn to protect the eyes from the harmful effects of the ultraviolet rays of the sun. The popularity of these eyepieces started in the 1900s when silent film actors and actresses started wearing them to protect their eyes from the glare of film studio lights. They became more popular when Sam Foster mass produced the eyeglasses in the United States in 1929. Foster's glasses were sold under the brand name Foster Grant, which until now, is still one of the most popular brands of eyeglasses.

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