the Season’s Hottest Styles

08/ago/2017 09:05:11 stylecaster Contatta l'autore

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Meet the Italian Designer Creating One of the Season’s Hottest Styles — Sneaker Espadrilles

LAUNCHED: 2012

BASE: “Milan. I was born and raised here, and since Milan is an important market for fashion and premium footwear, I decided to establish our headquarters here.”

MADE IN: “La Rioja, Spain. A well-known district for its proven excellence in manufacturing espadrilles.”

YOUR SHOES IN THREE WORDS: “Fashionable, comfortable, meant for travel.”

CREATIVE PROCESS: “Our inspiration comes mainly from travels. We spend a lot of time scouting fabrics and leathers from the best European suppliers that match our mood board season after season.”

COMPETITIVE EDGE: “Espadrilles’ status as a modern multitasker: the wear-with-everything shoes for the warmer months transition from beach shoes to a glamorous yet laid-back pairing for a sundown drink.”

SHOP TALK: Over 300 wholesale clients in 30 countries, including Net-a-Porter, Matches Fashion, LuisaViaRoma, SSense, Le Bon Marché, Kadewe, Harvey Nichols, Excelsior, La Rinascente, Nordstrom, Anthropologie, United Arrows and Beymen.

BREAKTHROUGH MOMENT: “In 2016 we evolved from a mono-product brand (classic espadrilles only) to introducing a new model of espadrille shoes: sneaker espadrilles. They were a major success since the first presentation and are now our best-selling model.”

WISE WORDS: “Execution is key to success. A good idea doesn’t make a company. There are several operations that need to be perfectly working in order to succeed in the highly

competitive fashion market, from manufacturing to logistics and customer

service — just to name a few.”

MENTORS: “Massimo Bonini, the head of our main wholesale showroom, has been a great mentor to the brand since its inception.”

PROUDEST ACCOMPLISHMENT: “Creating a successful direct-to-customer channel that is growing triple-digit year after year.”

WHAT’S NEXT: “For spring ’18, Manebí is launching a collection of made-in-Italy sneakers.”

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