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BOMBARDIER TRANSPORTATION : Bombardier seleziona i vincitori del concorso di design "YouRail" dove gli interni dei treni sono stati pensati dai passeggeri
22/09/2010 10:50:00

Questa iniziativa di innovazione basata su Web e aperta a tutti si e rivelata un grande successo, con 4.300 partecipanti e 2.500 membri registrati alla community.

BERLINO - (Marketwire - 21 settembre 2010) - Tra le iniziative promosse nell'ambito di InnoTrans 2010, Bombardier Transportation ha annunciato in data orierna i vincitore del concorso di design "YouRail - Visions of Modern Transportation".

Il primo premio è stato vinto dal concorrente russo Svyatoslav Saakyan, che nel suo studio di design moscovita si occupa principalmente del settore automobilistico. La sua idea di interni per carrozze destinate alle medie e lunghe distanze ha colpito immediatamente la giuria. The concept envisages a flexible room design with mobile chairs and tables, together with ample quiet zones and free areas as well as daylight from large windows. "I thank Bombardier for organising such an interesting contest and suppo rting creative people", said Svyatoslav Saakyan. "I really like the fact that I can network with other young designers from all corners of the world and exchange ideas on the online platform." The lucky winner received his award including a cheque for 2,000 euro from Andre Navarri, President and COO of Bombardier Transportation.

Second prize was awarded to Stefano Ivan Scarascia from Italy, who won two awards with his design: the President's Choice and the Community Award, the first choice of the YouRail Internet community. With his "Sawtooth" concept, the design graduate envisaged passengers being able to stand in underground trains without holding on to the stanchions. "This idea really impressed me. It's innovative and space-saving, making it perfect for underground trains that have to carry as many people as possible at rush hour", remarked Andre Navarri. "We're delighted with the very high number of creative ideas that came from those taking part in the competiti on, the majority with a high level of design quality," he added.

The contest was the brainchild of Martin Ertl, Chief Innovation Officer, Bombardier Transportation. Launched in November 2009, it was aimed at young designers and those enthusiastic about design, inviting them to present their ideas for the interior design of trains for discussion on an interactive online platform. Bombardier is the first company in the rail industry to involve Internet users in the future design of trains with this project.

"The platform will remain available as a network and we're already planning new campaigns," said Martin Ertl. "We'll draw on the valuable insights gained from the many concepts submitted for our future work."

An accompanying presence in social media channels like Facebook and Twitter helped to generate tremendous interest in the competition throughout the world in a relatively short space of time. A total of 4,300 designs in various categories were subm itted for the project, also known as "open innovation". The community included more than 2,500 registered members at the last count.

"The success of the competition has convinced us of the value of interactive channels of communication and social media in our work," commented Sharon Christians, Vice President Communications and Public Affairs, Bombardier Transportation and a member of the YouRail jury. "Innovative online platforms make a direct exchange with passengers possible, which is very important in creating greater awareness of the role that attractive rail transport plays in a sustainable, low carbon future", she said.

The YouRail jury consisted of the members of the senior management team of Bombardier Transportation and external industry experts. The value of the prizes awarded totalled 10,000 euro.

You can find more information and all the winning designs at

About Bombardier Transportation

Bom bardier Transportation, a global leader in rail technology, offers the broadest portfolio in the rail industry and delivers innovative products and services that set new standards in sustainable mobility. BOMBARDIER ECO4 technologies - built on the four cornerstones of energy, efficiency, economy and ecology - conserve energy, protect the environment and help to improve total train performance. Bombardier Transportation is headquartered in Berlin, Germany and has a presence in over 60 countries. It has an installed base of over 100,000 vehicles worldwide.

About Bombardier

A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2010, were $19.4 billion US, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is liste d as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at

BOMBARDIER and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.

Contacts: North America: +1 450 441 3007 Canada, Marc-Andre Lefebvre, USA, Maryanne Roberts,

Germany, Austria, Switzerland, Central and Eastern Europe: +49 30 98607 1134 Heiner Spannuth,

Nordic Countries: +46 10 852 5062 Jonny Hedberg,

Russia: +7 495 775 1830 Alexander Bocharov

UK, Ireland, Australia, New Zealand, other countries: +44 1332 266470 Neil Harvey,

Benelux: +49 30 98607 1141 Janet Olthof,

France: +33 6 07 78 95 38 Anne Froger,

South Europe, Brazil and India: +35 1 919 693 728 Luis Ramos,

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