MOSCOW FASHION WEEK'S BUZZIEST MODEL IS UNSIGNED, UNDETERRED AND UNLIKE HER PEERS

Last week in Moscow during Mercedes-Benz Fashion Week Russia's 32nd season of shows, I darted around the venue near the Red Square observing celebrities, socialites, bloggers and models in their natural habitat.

Persone Valery Kaufman, Adam Katz Sinding, Sasha Panika, Irina Loskutova, Buzziest Model Is Unsigned
Luoghi Russia
Organizzazioni Mercedes
Argomenti internet, moda, informatica, spettacolo

23/mar/2016 07.16.25 ankgegs Contatta l'autore

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Last week in Moscow during Mercedes-Benz Fashion Week Russia's 32nd season of shows, I darted around the venue near the Red Square observing celebrities, socialites, bloggers and models in their natural habitat. As as a foreigner with negligible understanding of who is Important — not to mention zero ability to speak or understand Russian — I focused on body language and following the people who really know what's going on: the photographers. Where cameras flashed, a celebrity stylist or "Madonna of Russia" (actual description) was sure to be found.

So when my trusty assistant Irina Loskutova pointed out model Sasha Panika as "the Gigi Hadid of Russia" when she opened the Saint Tokyo show — one the of most exciting young designer brands — I kept an eye out for her. Panika is nowhere near Hadid-level yet, of course, but I understood what Irina was saying: The model has a solid Instagram presence (61,000 followers) and is recognizable to an audience outside of Moscow's fashion bubble. Backstage photographers followed her around before her shows — at one point our interview was hijacked by a cameraman who just wanted to get footage of her talking — and she's a prime street style target. (A friendship with photographer Adam Katz Sinding doesn't hurt, either.)

But perhaps most importantly, she doesn't look like the typical Russian model. She has olive skin, bold brows, a pierced septum, visible tattoos and a jawline that could cut glass. It's a look. The kind of look that launches modeling careers.

Despite evidence of some past affiliations online, Panika says she is unsigned at the moment, which is unusual but not uncommon for the models at MBFWR. Panika has only walked runways in Russia and has appeared in some small-time editorials, but she has no doubt she will break through internationally just as soon as she manages to gain more exposure. She certainly runs her social media account with the considered curation of someone much further along in her career.

Is Panika poised to follow in the footsteps of runway regular Valery Kaufman or Victoria's Secret model Vita Sidorkina, both of whom hail from Russia? When I interviewed her before her second show of the week (Loskutova translated), the 21-year-old opened up about her experiences in European showrooms, her biggest obstacles to international attention and why she feels modeling isn't taken seriously in Russia.Read more at:backless prom dresses uk | sexy prom dresses uk

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