PRESS RELEASE - 2008/04/09 >FLORALIA OF COSMOPROF NATURE 2008 LOW ENVIRONMENT IMPACT
FLORALIA MAKES ITS "SOCIAL DEBUTS" FOR THE FIRST TIME AT THE FORTYFIRST EDITION OF COSMOPROF WORLDWIDE, NATURE DEPARTMENT, PADIGLIONE 21 STAND C29.
“Floralia” products will be shown into the innovative remodular and ecosustainable garden-stand following the brand naturalist policy.
FLORALIA collection will make its "social debuts" for the first time at the forty-first COSMOPROF WORLDWIDE BOLOGNA fair edition from the 11th to the 14th of April 2008 (Nature department opens on the 11th of April).
It will be the very first time in a fair in forty years of business! On the occasion, spring accomplice, natural cosmetics “will blossom” into “Floralia” products.
An innovative stand has been projected as a frame showing a small botanic garden where all the cosmetics exposed in the etagére are fruits of nature, tradition and innovation labour, effort made to serve and care for oneself respecting the environment.
The stand itself takes you back to the beginning of the XXth Century with its Art Nouveau shapes.
This shows that the Company policy not only restricts its work to the realization of its natural cosmetics but wants respect for the environment and takes care for it by saving on energy following a global vision.
The garden stand has been builded with recyclable products , likewise all the press materials published and the consumer materials are made with paper approved by the FOREST STEWARDSHIP COUNCIL (FSC) and printed with ecosustainable process and technique.
So the Company environmental policy privileged right through the event the use of food/beverage, storage and stationery (glasses, plates, coffee cups, pens and bags) made of MATER –BI ©(a mais polymer), and made of PLA (a biopolymer that comes from mais as MATER-BI © but through a different procedure)and CELLULOSE PULP 100% NATURAL.
All these consumer products are completely biodegradable and organic waste will turn to compost following norm EN 13432 and will be easily collected through ecoboxes placed in the stand and recycled.
The final goal stays at the Company policy by taking real action and by making wise choices trying to reduce impact on the environment and increase as much as it is possible sustainability in the organization and participation in every event.