Groupe GM grows its organic range for the hospitality sector

Groupe GM grows its organic range for the hospitality sector Leading international player in the hospitality products industry, Groupe GM is expanding its DAMANA range with the launch of DAMANA Organic Bath Line, a new range of ECOCERT certified organic hospitality products labelled with the COSMEBIO stamp.

11/nov/2010 14.44.59 Hopscotch Europe In One Contatta l'autore

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Leading international player in the hospitality products industry, Groupe GM is expanding its DAMANA range with the launch of DAMANA Organic Bath Line, a new range of ECOCERT certified organic hospitality products labelled with the COSMEBIO stamp.

 

Adding to Bio N-Ki Organic Bath Line, the company’s first organic line, the new Damana Organic Bath Line further develops Group GM’s organic cosmetic products offering, as part of a continuous innovation strategy to consolidate its position in a fast-growing market.

 

A recent study conducted by Kline Group[1] shows that the market for natural and organic cosmetic products is expected to be worth nearly $6 billion in both Europe and the United States by 2014, and nearly $15 billion in Asia”, observed Laurent Marchand, the President of Groupe GM. “Despite the credit crunch, in 2009, the cosmetics products market grew at a rate of 9% in Europe, 8% in the United States and 13% in Asia.”

 

Genuine organic credentials

The demand from hoteliers for organic products reflects global, deeply rooted and long lasting consumer trends. ”We recognised very early the absolute requirement for a genuine guarantee of the authenticity of our organic branding”, Laurent Marchand continues. “The terms 'organic' or 'natural' cannot be simple marketing labels. This is why we systematically refer our products to ECOCERT[2], the primary certification body for organic products, officially recognised in over 80 countries.”

 

The new Damana Organic Bath Line offers hoteliers a genuine guarantee regarding both its ingredients and fabrication processes:

 

§  Formulas certified by ECOCERT and carry the COSMEBIO stamp

§  Over 95 % of ingredients of natural origin

§  Over 10% of ingredients from organic agriculture

§  No petrochemical ingredients (silicone, paraffin, PEG)

§  No parabens, no phenoxyethanol

§  No genetically modified products, synthetic perfume or artificial colouring

§  No animal-based ingredients

§  Not tested on animals

§  Tested to dermatological standards

 

Since its creation by Groupe GM in 2003, over 30 million products in the DAMANA range (DAMANA Earth & Sun and DAMANA Neroli) have been sold to hotels across the world.

 

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About Groupe GM

Leading international player in the amenities industry for 30 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 45 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of 30 cosmetic brands.

 

In addition to its own brands such as DAMANA, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including luxury cosmetic brands and Spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out from the crowd with their hospitality products. http://www.groupegm.com/

 

Media contact and photographs:

 

Tatiana Soukiassian

Hopscotch Europe in One

Tel.: +44 (0) 208 133 3140

Email: tsoukiassian@hopscotch.eu

 



[1] « Natural Personal Care 2009: Global Market Analysis and Competitive Brand Assessment » - published in Q3 2009

[2] DAMANA Organic Bath Line is certified Natural and Organic Cosmetics by ECOCERT Greenlife, according to the ECOCERT standard available at http://cosmetics.ecocert.com

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