PRN: Fashion Unites for Japan

24/mag/2011 08:00:35 PR Newswire Turismo Contatta l'autore

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Fashion Unites for Japan


TOKYO, May 24, 2011 /PRNewswire/ --

- Charity T-shirts Designed by Artists to Aid Recovery from Disaster; Participating Artists Include Lady Gaga, Karl Lagerfeld, Nicole Kidman -

VOGUE JAPAN and GQ JAPAN will support the activities of the "SAVE JAPAN! PROJECT" as its media partner on a long-term basis in sympathy with the objectives of the project. Organizers of the project opened a portal site immediately after the Great East Japan Earthquake to transmit region-by-region disaster information via Twitter and Facebook, providing useful information for disaster-stricken people.

The partners' first step toward supporting the appeal is the Charity T-shirt Project. Responding to calls by VOGUE JAPAN and GQ JAPAN, 10 artists from around the world, including Lady Gaga, Karl Lagerfeld, Nicole Kidman and Gwyneth Paltrow, have designed T-shirts with messages of encouragement for Japan. These T-shirts will go on sale on June 25 through UNIQLO, another supporter of "SAVE JAPAN! PROJECT," at its global stores in 11 countries and regions.

Conde Nast publications around the world, including VOGUE and GQ, will promote the T-shirt project under the theme "FASHION UNITES FOR JAPAN" as their global undertaking.

The charity project is expected to raise approximately 100 million yen (US$1.2 million), which will be donated via the Japanese Red Cross Society to aid restoration from the disaster. VOGUE JAPAN and GQ JAPAN will support the afflicted people through this project in hopes of early recovery.

- Participating Artists:

          Lady Gaga     Karl Lagerfeld     Nicole Kidman     Gwyneth Paltrow     Alber Elbaz     Victoria Beckham     Charlize Theron     Orlando Bloom     Cyndi Lauper     Blake Lively 

- T-shirt On-Sale Date: June 25, 2011

The 11 countries and regions where the charity T-shirts will go on sale at UNIQLO stores are Japan (Note), United States, Britain (Note), France, Russia, China (Note), South Korea (Note), Taiwan (Note), Hong Kong, Malaysia and Singapore.

(Note) In the five countries and regions, UNIQLO goods are available through electronic commerce and the T-shirts can be ordered through the UNIQLO websites.


Led by Kaie Murakami, SIMONE INC. leader and art director, the campaign was organized by a project team comprising volunteers in the fashion industry. The team opened an information portal site to compile area-specific disaster information only six hours after the Great East Japan Earthquake. It quickly established rules of communication, including the creation of a Twitter hashtag (#save_), as the needs of a large number of users were expected. At present, the team is undertaking the planning and curation of multi-faceted disaster relief projects.


Please visit to view photos of the charity T-shirts.


Please visit to view photos of the charity T-shirts.

          Contact:     Takako Takiguchi     Conde Nast Publications Japan     Tel: +81-3-5485-9327 
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