PRN: Ex-Electronic Arts Executive Gerhard Florin Joins Kobojo as Chairman of the Newly Established Kobojo Board

26/mag/2011 14:32:03 PR Newswire Turismo Contatta l'autore

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Ex-Electronic Arts Executive Gerhard Florin Joins Kobojo as Chairman of the Newly Established Kobojo Board


PARIS, May 26, 2011 /PRNewswire/ --

- Mr. Florin will Spearhead International Growth of Kobojo, After the 7.7 Million $ (5.3 million EUR) Round A Fund Raising

Kobojo, French leader in publishing and distributing games for the Facebook platform and mobile phones, has announced the appointment of Gerhard Florin as Chairman of its newly established board of directors. Dr Florin has been Executive Vice President at Electronic Arts (EA), responsible for EA's worldwide publishing business. He will bring to Kobojo his 15 years of gaming knowledge to make the company grow internationally and become the European leader of social gaming.

"I am really happy to join the board of Kobojo as the company reminds me strongly of EA Europe in its very early days. We are going to define a strong "go direct strategy" for Kobojo and executed it by opening one country office after another, starting with Spain, and competing with localized games", explains Gerhard Florin. "Kobojo has the same potential to be as successful in Europe as Electronic Arts has been. We want to make Kobojo the European leader in social gaming."

Gerhard Florin held the position as Executive Vice President of Publishing for Electronic Arts from 2006 until the end of 2010. In this position, Mr. Florin led and supervised all of EA's worldwide marketing, sales and distribution activities; he was Director of the company and also part of EA's management board.

From 1996 to 2006, Mr. Florin held different positions within EA, covering responsibilities ranging from Germany, Europe, International and Asia. Prior to joining Electronic Arts, he held various positions at BMG, the global music division of Bertelsmann AG, and served as a Consultant of McKinsey, Munich.

Dr. Florin holds Master's and Ph.D. degrees in Economics from the University of Augsburg, Germany.

Vincent Vergonjeanne, co-founder and VP Products & Strategy at Kobojo comments: "We are honoured to welcome Gerhard to this important new global role after our first fund raising last month. Dr Florin is one of the most successful professionals in the gaming industry. He will be a strategic adviser who will help Kobojo continue its great success story. I look forward to working with Gerhard Florin to shape Kobojo's strategy as we are going international and to make Kobojo the number one in Europe".

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