PRN: Uplause and Portugal National Football Team Play Social Games for Big Crowds

PRN: Uplause and Portugal National Football Team Play Social Games for Big Crowds.

Persone Bernardo Novo, Heikki Aura, Cristiano Ronaldo
Luoghi Norway, Germany, Finland, Helsinki, Portugal, Lisbon, Turkey, United States of America
Organizzazioni Europa League, Galp Energia, Portugal National Football Team, Uplause Ltd, National Hockey League, Porto
Argomenti sport, football

31/mag/2011 16:31:06 PR Newswire Turismo Contatta l'autore

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Uplause and Portugal National Football Team Play Social Games for Big Crowds


HELSINKI, Finland, May 31, 2011 /PRNewswire/ --

Clap your hands and say: Golo! Following the successful launch with FC Porto, Finnish game company Uplause is announcing a new deal in Portugal.

Uplause and Portuguese energy company Galp Energia team up to provide the crowd entertainment for the Portugal national football team in the ongoing UEFA EURO 2012 qualifying games.

Cristiano Ronaldo and the Portuguese fans get latest addition to their crowd entertainment immediately. Uplause and their social games for big crowds will be a part of Portugal's next game against Norway to be played on Saturday June 4th in Lisbon.

- This is a big step for us and we are happy to bring the social gaming experience further into the international market. We are especially proud to help Portugal give their fans the latest in crowd entertainment, says Heikki Aura, Executive Vice President of Uplause Ltd.

Pioneer in social games

Finland is the forerunner in mobile games. Uplause is making sure Finland is a pioneer in social games for big crowds, too. Uplause takes sponsored crowd entertainment to another level by providing the sponsors an innovative new channel to engage people.

- Social games are a new media in large events. Sponsors can connect to people through gamification and at the same time help energize the crowd, says Heikki Aura of Uplause.

Uplause made their football debut in April in the home games of the storied Portuguese club and recent Europa League champion FC Porto.

- As a leading European football team, we always want to provide state of art experience to our fans and sponsors. Uplause is a great addition to our match day experience, says Bernardo Novo, Marketing Director of F.C. Porto.

Uplause and their social games for big crowds have been a success in over 200 events ranging from outdoor concerts to ice hockey games. In the past Uplause has excited crowds with their games in the FIBA 2010 men's basketball world championships in Turkey, NHL games and the FIS-Ski Alpine World Cup.

In 2011, Uplause make their debut among other things in Germany's Bundesliga and several outdoor music festivals.

About Uplause

Uplause combines passion for sports, entertainment, innovation and people's desire to participate and interact into a functional solution allowing events and brands to engage consumers in completely new way. Uplause provides teams, federations and sponsors a proven tool for building a social dialogue and fan engagement at events. Uplause's patent pending (US) entertainment system include multiple games with sponsor customization, crowd interaction scoring, online leaderboards, prizes and more. The Uplause system can be plugged into any event with big video screens and a sound system.

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