PRN: Social Media is the Future for the Travel Industry

PRN: Social Media is the Future for the Travel Industry.

Persone Luke Nathan
Luoghi England, Turkey, Santa Cruz de Tenerife, Essex
Organizzazioni Freedom Travel Group, Travelsoon, Association of British Travel Agents
Argomenti commerce, economics, marketing

01/giu/2011 09.01.18 PR Newswire Turismo Contatta l'autore

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ROMFORD, England, June 1, 2011 /PRNewswire/ --

Social Media is now an Essential Part of Customer Service and say it Helps Them Connect With Their Followers and Provide Great Holiday Deals and Packages.

A new study has found that social networks such as Facebook and Twitter are becoming increasingly important in attracting customers to travel websites. The report by L2 evaluated the "digital IQ" of 89 global airline, hotel and cruise line brands and determined how social media is affecting them. (, a leading travel consultancy, says that in an age when a large number of travellers are booking their holidays online, providing a high quality of customer service through social media channels has never been more important for the travel industry.

Luke Nathan of says: "We believe that a strong social media presence is integral to our customer service policy. Through our social media accounts, such as on Twitter (, we're able find out what people are saying about us and address any queries they may have head on. It helps us find out what our customers want from us and provide a level of service that many other travel companies don't."

The L2 Digital IQ Index for Travel report ( found that there was a direct correlation between the average "digital IQ" of the brand and the percentage of repeat business purchases made through its website - the poorer the digital IQ and subsequent customer service offered by a brand, the lower the number of repeat bookings made through its website were. Likewise, while most brands had to slash their prices during the recession, those with stronger social media customer service records have been able to rebound faster and return their rates to near pre-recession levels.

The report revealed that the most successful social media aficionados were using their accounts to promote special deals that were allowing customers to book holidays at bargain prices and pick up promotional deals such as cheap package holidays to Puerto Pollensa ( They were also creating competitions to better engage with their communities while also raising their company profile.

Nathan continues: "We thoroughly believe that our fans should be rewarded for following us and so we regularly post preferential deals on our Facebook page - for example, fans have recently been able to pick up cheap holidays in Tenerife ( and all-inclusive holidays to Turkey at rates not normally available. We have run competitions in the past and our customers have always responded really positively to this. Ensuring we are fully engaged with our community is of the utmost importance to us as it helps us deliver the best service possible."

About is one of the leading travel consultancies in the country, specializing in tailor made and package holidays for our new and established client base. Located in Romford, Essex, Travelsoon works in conjunction with some of the leading tour operators to provide solutions for all manner of our client's holiday requirements. Travelsoon's commitment to consumer satisfaction means that our staff is mindful of the customer experience as a whole, and implements the most up to date technology and systems to ensure their needs are met and exceeded. Our consultants are dedicated to establishing and cultivating relationships with our partners as well as our customers to ensure their holiday stay is unforgettable. Praised for their innovation and creativity, the firm employs over 100 staff and our market share grows from strength to strength. is part of the Freedom Travel Group and is fully ATOL and ABTA bonded.

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