PRN: 888.com Announces Football Legend, Santiago Cañizares, as a New Brand Ambassador
888.com Announces Football Legend, Santiago CaÃ±izares, as a New Brand Ambassador
GIBRALTAR, June 13, 2011 /PRNewswire/ --
888.com, one of the world's most popular online gaming destinations and the umbrella brand for 888casino, 888poker and 888sport, is proud to announce an endorsement contract with Spanish Football legend, Santiago CaÃ±izares. Santiago CaÃ±izares, best known for his time as goalkeeper for Valencia CF and the Spanish National Team, will become an official European brand ambassador for 888.com and its house of brands.
Santiago CaÃ±izares has built a dedicated fan base over the years through his exceptional sporting career.Â Capped 45 times for Spain,Â he travelled to 3 FIFA World Cup Tournaments and 4 European Cup Championships, and played exactly 500 league matches across his distinguished career. Amongst other honours he won La Liga twice, the UEFA Cup, and the UEFA Champions League. CaÃ±izares has also taken part in several races for the Spanish Championship Rally and commentates for the TV network, Canal+.
Utilizing CaÃ±izares' strong brand awareness throughout Spain and Europe will be an integral part of 888.com's 2011-2012 marketing strategy in these regions.
Itai Pazner, Senior Vice President of 888.com, stated:
"The partnership agreement with Santiago CaÃ±izares will bolster the 888 brand presence in Spain and beyond, and we are delighted to have a sportsman of his caliber on board. We are fully confident that our exclusive partnership agreement with CaÃ±izares will be beneficial to our brands; 888casino, 888 poker and 888sport."
This exclusive endorsement agreement commenced June 2011 and will continue for 12 consecutive months.