PRN: Patricia Urquiola Design Commission for Scholtès Centre of Excellence in Central London
Patricia Urquiola Design Commission for ScholtÃs Centre of Excellence in Central London [15-June-2011] LONDON, June 15, 2011 /PRNewswire/ -- The Forward-thinking Luxury Kitchen Brand Chooses one of the World's Most Influential Architects and Designers to Transform New ScholtÃs Kitchen Experience With PhotoÂ The luxury kitchen appliance brand ScholtÃs, brings professional levels of cooking and state-of-the-art appliance design to UK kitchens this year.
Patricia Urquiola Design Commission for ScholtÃ¨s Centre of Excellence in Central London
LONDON, June 15, 2011 /PRNewswire/ --
The Forward-thinking Luxury Kitchen Brand Chooses one of the World's Most Influential Architects and Designers to Transform New ScholtÃ¨s Kitchen Experience
The luxury kitchen appliance brand ScholtÃ¨s, brings professional levels of cooking and state-of-the-art appliance design to UK kitchens this year. In doing so, ScholtÃ¨s collaborates with one of the world's leading architects and designers, Spanish-born, Milan-based Patricia Urquiola, to create ScholtÃ¨s Centre of Excellence. This inspired space will become a 'flagship venue' profiling the essence of ScholtÃ¨s brand, whilst fusing the worlds of food, design, culture and luxury. Â The ambitious, design-led project is due to open on London's prestigious Wigmore Street, W1 during London Design Festival week (17-24 September 2011) and confirms the brand's continued spirit of innovation, as it promotes its excellence in the UK.
ScholtÃ¨s Centre of Excellence will be both surprising and stunning. Urquiola's design will ingeniously combine tradition, practicality and sophisticated technology, influenced by ScholtÃ¨s brand values of Professionalism, Excellence and Timeless Design. An engaging space for demonstrations, masterclasses, private dinners along with a functional showroom, will be the result of her interpretation of the brief.
Bearing in mind the holistic approach ScholtÃ¨s is taking to product design, customer selection and after care services, the space will be inviting and interactive, providing a relaxed and informative environment for customers to selects appropriate appliances during the research and selection process of buying a new kitchen.
At 300 square metres, the Centre of Excellence is set over two floors (street and basement levels), and arranged thematically into zones (reception, meeting room, and demonstration space) presenting the iconic and modular ScholtÃ¨s appliances against a beautiful but functional backdrop. Urquiola has championed the use of iconic materials such as copper walls and bespoke, stone like textured floor tiles along with eco-features. Â Mobile demonstration kitchen workstations can be moved into different configurations and allow the basement space to be used for theatre style demonstrations, intimate private dining or a standing reception function.
Commenting on the design Patricia says "the Centre of Excellence space immediately inspired a celebration of the 'primeval' because of its stark and industrial nature that provides the perfect setting for the sleek, precisely-constructed and highly-refined ScholtÃ¨s brand essence and product collection to shine through. The modular arrangement of the product dimensions, (60cm x 60cm x 60cm) was the key to the design. When deconstructed the space is intense and chaotic, but when assembled or reordered it is a dynamic structure combining the old and the new."
With an established set of masterful and creative Michelin Starred Chefs already ambassadors for the brand and known as the ScholtÃ¨s Elite Team, the Centre of Excellence will become a lively and theatrical hub with a buoyant programme of masterclasses that highlight the impeccable design and functionalty of ScholtÃ¨s product collection. The UK's Michelin Starred Sat Bains leads with sessions on slow cooking and energy saving to foraging and regionality during the opening weeks. There will also be a calendar of tastings and workshops with luxury brand partners, as the Centre of Excellence will engage and enliven the interacting public henceforth.
As an official partner of The London Design Festival 2011, a limited number of spaces for these sessions will be reserved for VIP guests of the festival. "Success, prestige and innovation defines ScholtÃ¨s", says David Bigland, Director, ScholtÃ¨s UK. "It's a pleasure to be working with Urquiola. The way she has personified the very essence of ScholtÃ¨s brand into this building is highly inspiring. We hope the space will engender performance and experience, as a domestic and professional kitchen would. We also hope it will encourage people to come through the doors and experience ScholtÃ¨s first hand."
ScholtÃ¨s Centre of Excellence opens in September 2011 and is located at 98 Wigmore Street, W1U 3RH. ScholtÃ¨s product collection is available in specialist, independent retailers throughout the UK.
For more information visit http://www.scholtes.co.uk
Note to Editors:
A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.netor viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.