PRN: Mood Media to Provide Custom Music to Hooters

Mood Media to Provide Custom Music to Hooters [16-June-2011] SAN DIEGO, California, June 16, 2011 /PRNewswire/ -- Provides Audio Solution To The Group That Started It All Mood Media North America, a leader in sensory branding services for business in North America, today announced that it has signed a new national agreement with Hooters Management Corp., the Clearwater-based operator of the original Hooters Restaurants, which has grown into a franchised-based chain of over 455 Hooters restaurant locations worldwide.

Persone Alan O'Sullivan Fleishman-Hillard, Lorne Abony, Steve Clement
Luoghi Canada, Toronto, Australia, London, United States of America, California, New York State, North America, Asia, Europe, Clearwater, San Diego
Organizzazioni Codes, Jeremy Jacobs Fleishman Hillard Inc., Mood Entertainment, Hooters Management Corp., Provides Audio Solution To The Group, Mood Media Corporation, London Stock Exchange
Argomenti commerce, company, economics, marketing

16/giu/2011 18.45.59 PR Newswire Turismo Contatta l'autore

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Mood Media to Provide Custom Music to Hooters

 
[16-June-2011]
 

SAN DIEGO, California, June 16, 2011 /PRNewswire/ --


Provides Audio Solution To The Group That Started It All

Mood Media North America, a leader in sensory branding services for business in North America, today announced that it has signed a new national agreement with Hooters Management Corp., the Clearwater-based operator of the original Hooters Restaurants, which has grown into a franchised-based chain of over 455 Hooters restaurant locations worldwide.

Hooters, the "delightfully tacky yet unrefined" American restaurant chain, well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, awarded the contract to Mood Media based on the value of its custom music programming, its outstanding customer service and the level of trust Mood Media instills with its clients.

"Mood's unique offering helps our restaurants maintain an atmosphere of fun and festivity," said Steve Clement, an Area Supervisor for Hooters Management Corp. "Mood's custom music programming is a terrific complement to the lighthearted spirit of our restaurants."

"Hooters is all about atmosphere, and the right music is a major part of creating the right atmosphere," said Lorne Abony, Chairman and CEO of Mood Media Corporation. "Atmosphere is our stock and trade and we take enhancing the customer's experience very seriously.  Partnering with Original Hooters and delivering on their vision using our expertise is a challenge we're happy to take on."

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT magazine, is a leading in-store media specialist that uses a mix of music and visual and scent media to help its clients communicate with consumers, with a view to driving incremental sales at the point-of-purchase.

Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.

For more information about Mood Media Corporation, visit http://www.moodmedia.com, or contact:


Jeremy Jacobs 
Fleishman Hillard Inc. (New York) 
+1-212-453-2498 
jeremy.jacobs@fleishman.com

Alan O'Sullivan 
Fleishman-Hillard (London) 
+44-20-7395-7017 
alan.osullivan@fleishmaneurope.com


Company Codes: Toronto:MM
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