PRN: Ferran Adrià in Stockholm to Speak About Innovation, Food and art: elBulli Restaurant Becomes elBulli Foundation

21/giu/2011 16.22.16 PR Newswire Turismo Contatta l'autore

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Ferran Adrià in Stockholm to Speak About Innovation, Food and art: elBulli Restaurant Becomes elBulli Foundation

 
[21-June-2011]
 

STOCKHOLM, June 21, 2011 /PRNewswire/ --


 

- Ferran Adrià, the World's Most Famous Chef, is Coming to Stockholm to Give a talk on his new Bellwether for Innovation, Food and art - the elBulli Foundation - at Moderna Museet, on the 27th of June.

"The man who changed the way we eat" is the subtitle of the official biography on Ferran Adrià. The world's most famous chef, whose restaurant is located on the coast north of Barcelona, has not only moved the gastronomic epicenter of Europe from France to Spain, he has also created an entirely new way of thinking about and creating food. He has been called the Mozart or Picasso of our time - for granting food a new cultural status, giving Spain a new identity as food destination, as well as creating a unique model for innovation and creativity.

Despite millions of people queuing for a table at elBulli, the chef Ferran Adrià, announced that 2011 will be the very last season for the restaurant. On July 30th, it will close forever as a restaurant. It will reopen again in 2014, but then as elBulli Foundation, an organization entirely dedicated to innovation.

We are honored that Ferran Adrià is interrupting his intense work schedule to come to Stockholm. On June 27, he will introduce and expound on his plans for the elBulli Foundation. The talk will be followed by a conversation between Ferran Adrià and the former director of Tate Modern, Vicente Todoli, along with leading contemporary artists Carsten Höller, Rirkrit Tiravanija, Elaine Tin Nyo and Tobias Rehberger as well as the writer Bill Buford. The talk will be moderated by the director of Moderna Museet, Daniel Birnbaum and the curator Jan Åman. After the talk Vicente Todoli will present a preview of the film "Documenting Documenta", featuring Ferran Adrià and the artist Richard Hamilton. The film was written and directed by David Pujol with the participation of Vicente Todoli. It will premiere in January 2012 but participants will get to see a sneak preview of the work-in-progress.

The event will be the starting point of a Swedish initiative on innovation through food - Stiftelsen Kokkonst - with the objective of creating a long-term platform in Sweden for the international discourse on innovation, food and art.

For further information, please contact Antonia Stubbe at modinåkerlind: antonia@modinakerlind.com.

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