PRN: Chris Brogan to Share his Views on Using Social Media in the Regulated Pharma Industry

23/giu/2011 10.05.39 PR Newswire Turismo Contatta l'autore

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Chris Brogan to Share his Views on Using Social Media in the Regulated Pharma Industry

 
[23-June-2011]
 

LONDON, June 23, 2011 /PRNewswire/ --


 

Pharma IQ is delighted to announce that Chris Brogan has just joined the prestigious speaker panel for the upcoming Social Media in Pharma Online Summit. Chris will share his expertise and experience with Using Social Media in the Highly Regulated Pharma Industry.  

In today's virtual world, patients are creating and engaging in online communities, discussing their treatment options and making product choices based on the information they receive.  

The Drug Safety Council was recently quoted as saying that "Patients are engaging in online conversations about medications whether pharma participates or not." (Source: Drug Safety Alliance, November 2010)

Despite all of this, there are still only a few pharma companies engaging insocial media and being involved with how their products are represented.  Social media engagement is often met with fear of regulatory reprisal and of opening the floodgates to criticism about their product.

Thiswhere this Pharma IQ's online summit comes in, running from July 12th - August 4th over a series of 16 webinars - this event is 100% online  with all sessions recorded to watch anytime - enabling pharma companies to share learnings, best practice and solutions from across the Globe - without committing time out of the office and expensive travel costs.

The event will enable pharmaceutical professionals to maximise their digital assets and improve their patient communication and community engagement strategies via social media.

In particular, Chris Brogan's presentation will discuss how to build a social presence online,  what to know about engaging and listening specifically in pharma, the four major uses of social media in online marketing and the first steps to getting started.

With 11 years experience in online communities and social media, Chris consults with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more. He is also New York Times bestselling author, a featured monthly columnist at Entrepreneur Magazine and Chris's blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150.

Set to be the largest online Social Media in Pharma Event, Chris Brogan will be joining an expert line up of  22 global experts from across the globe including:

  • Peter J. Pitts, Former Associate Commissioner, US Food and Drug Administration
  • Alex Butler, EMEA Strategic Marketing,Janssen
  • Daisy Chhatwal, MedImmune
  • John Pugh, Boehringer Ingelheim
  • Aimee Kalnoskas, Texas Instruments
  • Denis Costello, European Organization for Rare Disorders
  • Ray Chepesiuk, Pharmaceutical Advertising Advisory Board
  • Michael Fadus, Regional Compliance Director, Merck
  • Tim Lloyd, UK Department of Health
  • Michael A. Ibara, Pfizer
  • Amanda Callaghan, Association of the British Pharmaceutical Industry
  • Plus many more

Find the full program, event details and registration information on http://www.socialmediainpharma.com/news or email customerservice@pharma-iq.com


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