Senses of Thailand at Selfridges
LONDON, June 28, 2011 /PRNewswire/ --
Discover the Essential Tastes and Flavours of Thailand
From the 14th to 30th July, Selfridges London, in partnership with the Royal Thai Embassy, Thai Trade Centre, Tourism Authority of Thailand, will be bringing a taste of the exotic to the Food Hall and selected restaurants.
Over the fortnight, customers will be able to join in a celebration of Thai food and culture, with live expert cooking demonstrations, food tastings, modern and traditional Thai dance performances and puppet shows.
Thailand has commissioned GFC, a specialist food and drink agency, to create and run the event, which will bring the true flavours and senses of Thailand to Oxford Street.
A selection of street food carts run by some of London's top Thai restaurants will sell authentic snacks, including Som Tam (Spicy Papaya Salad), Mieng Kham (wrapped betel leaves stuffed with nuts, dried shrimp, chillis and shallots), and a Thai dessert cart.
A tropical fruit and juice stand will offer whole fruits or whip up a cocktail of fresh vitamins and antioxidants in a glass, using in season exotic fruits.
A wide range of exclusive snacks, confectionery and grocery products from Thailand will be available to purchase during the promotion. Customers will be able to sample authentic curry pastes and fish sauce, to more unusual concepts, such as the rice boutique, which will offer a variety of agedand flavoured rice, including blue butterfly pea rice.
Dining Thai style.
Renowned Thai Chef, Pongtawat Ian Chalermkittichai will be taking up a temporary residence at Hix Restaurant and Champagne Bar, offering a Thai menu of regional specialities together with Thai wine from Monsoon Valley.
Singha Beer, the oldest Thai brewery will create a temporary bar and lounge in Gordons CafÃ© on the 1st floor where customers can enjoy a traditional Thai snack menu, alongside a selection of Thai cocktails and lager.
The Oyster & Seafood Bar on the ground floor will have a guest menu from Nahm.
Launch Event on 14th July
Press are invited to the opening ceremony on 14th July at 6pm. Ambassador of Thailand to the UK ( Mr Kitti Wasinondh) will officially open the promotion followed by a reception to preview all elements.
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