PRN: Publicis Webformance Selects Kenshoo Local to Manage Paid Search Campaigns

PRN: Publicis Webformance Selects Kenshoo Local to Manage Paid Search Campaigns.

Persone John Lewis, Sivan Metzger, Directeur GÃ, Maxime Baffert
Luoghi London, France, Lyon
Organizzazioni Arts Alliance, Starcom MediaVest Group, Omnicom Media Group, Kenshoo Enterprise, Sequoia Capital, Facebook Inc.
Argomenti commerce, company, marketing, advertising

28/giu/2011 13:00:37 PR Newswire Turismo Contatta l'autore

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Publicis Webformance Selects Kenshoo Local to Manage Paid Search Campaigns


LONDON, June 28, 2011 /PRNewswire/ --


- Technology Partnership Will Enable Quick Local Search Campaign Creation and Effective Bulk Management Across Large Volumes of Small/Medium Enterprises

Kenshoo (, a global leader in digital marketing software, today announced that Publicis Webformance, a leading provider of web development and Internet Marketing services for the small and medium-sized business community, will use Kenshoo Local solution to create and optimise paid search campaigns across its diverse client base in France.

"Kenshoo Local is exactly what we need to serve our clients more efficiently and grow our paid search offering," said Maxime Baffert, Directeur Général at Publicis Webformance. "Kenshoo Local's automated technology solutions will help our team get campaigns up faster and the advanced algorithms will help us meet each client's specific goals. Without Kenshoo Local, we would not be able to scale our business as effectively."

Kenshoo Local was built specifically for companies managing large volumes of small/medium enterprises (SME), stores, dealers, franchises, or individual locations. Built upon the Kenshoo Enterprise platform used by eight of the top ten global agency networks, Kenshoo Local is the first to offer capabilities that simplify account creation and enable mass management of hundreds or thousands of geo-targeted campaigns so that Publicis Webformance can manage more clients effectively and profitably.

Publicis Webformance will take advantage of the Kenshoo Local's objective management and budget management solutions to manage and optimize the campaigns of its clients, providing them with the highest standard of quality.

"We're very excited about the partnership with Publicis Webformance," said Sivan Metzger, General Manager at Kenshoo Local. "More and more, the SME market is turning to the Internet as a growth channel and Publicis Webformance has carved out a very strong position and turnkey solution. Armed with Kenshoo Local, the Publicis Webformance team will be able to do more for its clients in less time."

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for online advertising. Kenshoo's global platform delivers the control, automation and results needed to make better investments across search, social, and display campaigns. Advertisers, agencies and marketing providers use Kenshoo Enterprise[TM], Kenshoo Social[TM], and Kenshoo Local[TM] to direct more than $15 billion in annual sales revenue. Kenshoo powers five of the top ten retailers in the world and eight of the ten largest ad agency networks. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

About Publicis Webformance

Publicis Webformance's mission is to bring the best of digital communication to SMBs and professionals. Based in Lyon, it provides website creation services and paid search campaign management for its clients. Publicis Webformance is a subsidiary of Publicis Groupe, the 3rd largest communication company worldwide and leader in digital communication.

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