PRN: Data Roaming Prices Continue to Fall Across the European Union
Data Roaming Prices Continue to Fall Across the European Union
LONDON, June 30, 2011 /PRNewswire/ --
- Mobile broadband users able to benefit from increasingly attractive roaming rates
Laptop and smartphone users in the European Union are able to benefit from increasingly attractive roaming prices, according to data collected from 101 mobile operator websites from the period 6-10 June 2011.
The GSMA's Data Roaming Price Basket Index, released today, tracks market movements in data roaming prices as offers are constantly revised and new ones are launched. It takes the best deals by operator and by market and translates these into per MB prices for a range of different user profiles. For example, the June Index illustrates that the European average of best available postpaid tariffs is less than a euro per MB (euro 0.94) for a medium usage 10MB basket(1).
The Index will be published every two months to provide EU legislators with a current snapshot of dynamism and pricing innovation in the retail data roaming market. That dynamism is reflected in the latest figures, which show the average of each operator's best data roaming tariffs dropped almost 20% between April and June. The increasing variety of differently structured offers is also a strong indicator of a market that is competitive, growing fast and finding its feet.
"The Index will provide legislators and regulators with a 'look forward' complement to BEREC's six-month retrospective reports(2)," said Tom Phillips, Chief Regulatory Officer, GSMA. Â "It underscores the current market trends that will feed through into the offers that consumers will enjoy tomorrow."
Further highlights from the research, which was undertaken for the GSMA by A.T. Kearney, the global management consultancy, include:
"Demand for mobile data services abroad is soaring as consumers look to enjoy the convenience of mobile broadband when they travel. These price movements are good news for consumers and evidence that operators in this fast-growing, innovative market are increasingly responsive to consumer demand for value," continued Phillips.
In developing the Data Roaming Price Basket Index, A.T. Kearney undertook the following approach:
EU/EEA prices for each use case were then aggregated by weighting the average prices per country with the number of national mobile subscriptions. The full methodology and underlying data are available at http://www.gsmworld.com/documents/gsma_data_roaming_price_basket_june_2011.pdf.
Notes to editors:
(1) 1MB is equivalent to:
10MB is equivalent to:
(2) BEREC (The Body of European Regulators for Electronic Communications) published its most recent International Roaming Benchmark Data Report in May 2011. It covers data collected between 1 July and 31 December 2010.
About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress. Â
For more information, please visit Mobile World Live, the online portal for the mobile communications industry, at http://www.mobileworldlive.com or the GSMA corporate website at http://www.gsmworld.com.