PRN: Flavour Transforming Sweets Given The Magic Circle Stamp of Approval

06/lug/2011 09.02.03 PR Newswire Turismo Contatta l'autore

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Flavour Transforming Sweets Given The Magic Circle Stamp of Approval

 
[06-July-2011]
 

LONDON, July 6, 2011 /PRNewswire/ --


- New Guzzle Puzzle Becomes the First Sweet to be Officially Supplied to Magicians' Society

- With Photo


Today sees the launch of the first ever flavour transforming sweet range from The Natural Confectionery Co. Tested by members of The Magic Circle, the sweet will be the first to be officially supplied to the world famous organisation after members verified 'Guzzle Puzzle' to be 'truly magical'.

The extraordinary new sweets combine two seemingly normal flavours to magically conjure up a third inside the mouth, with three flavour combinations in total. Masters of mystery, members of The Magic Circle have sworn to guard the secret of how this unexplained magical flavour transformation happens.

The Master Magician said, "At The Magic Circle we are committed to promoting and advancing the art of magic, especially if it's accessible to all and can bring a sprinkling of mystery and illusion to everyday life. When we first tested Guzzle Puzzle we were genuinely amazed and baffled by the flavour transformations we experienced; something which rarely happens to a group of professional magicians!"

Designed to create a surprise taste bud sensation, sweet fans should prepare to experience the unexpected when opening a bag of Guzzle Puzzle. Simply combine one of five fruit and spice flavours to make a magical third flavour in an instant: Sweet raspberry and tangy lime for pink lemonade; orange and banana for bubblegum and lime and cinnamon for cola.

The Master Magician continued: "The beauty of magic is that it entertains people and we are confident Guzzle Puzzle will amaze and surprise sweet fans everywhere. Of course, now that we've been let in on the secret formula of Guzzle Puzzle we'll be guarding it closely within our inner sanctum. Not knowing is part of the fun!"

Experts from The Natural Confectionery Co. spent months taste-testing different wacky and wonderful flavour combinations to fine-tune each magical fruity formula - all made with natural colours and flavours.

Louisa Bertano, Marketing Manager from The Natural Confectionery Co. commented: "There are so many sweets to choose from out there that we wanted to create something completely new and fun that people had never seen or experienced before. This wasn't about simply putting two chewy jellies together and combining their flavours; it was going one step further and surprising sweet fans by creating the flavours they would least expect. Guzzle Puzzle also gives people the chance to get creative and personalise their sweet eating experience."  

The NEW magical Guzzle Puzzle is available exclusively in ASDA stores from 4th July and will hit the shelves nationwide in August. For more information visit http://www.facebook.com/naturalconfectioneryco

About Guzzle Puzzle:

  • Guzzle Puzzle RRP - £ 0.50

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk

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