PRN: London Revealed as Europe's Most Exciting City

06/lug/2011 10:59:48 PR Newswire Turismo Contatta l'autore

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London Revealed as Europe's Most Exciting City


LONDON, July 6, 2011 /PRNewswire/ --

Capital Impresses in Olympic Lead-up but Still Overpriced

TripAdvisor®, the world's largest travel site*, today announces the results of its fourth annual European Cities survey, revealing London as the continent's most exciting - yet most expensive - city according to over 3,500 European travellers*.

European travellers have voted London Europe's most exciting city for the second consecutive year, beating Paris and Barcelona to the top spot. Unfortunately for many tourists, this excitement comes at a price as London has also been crowned the most overpriced city in Europe.

Good News for London Transport

With just over 12 months to go until London hosts the Olympic Games and millions of visitors descend upon the city there's some good news for organisers:

  • While it may come as a surprise to many of the city's commuters, London was voted Europe's easiest city to get around
  • London was also named the European city with the second most friendly taxi drivers, beaten only by cabbies in Rome
  • London cabbies are clearly not to everyone's taste though - London taxi drivers were also voted the third rudest in Europe
  • After being voted Europe's dirtiest city in 2009, London has quite literally cleaned up its act and successfully disappeared from the shortlist for the second year running

"This research is based on traveller perception, so it's encouraging for everyone involved in London's tourism industry that, despite the concerns around cost, the city is regarded by European travellers as a vibrant and accessible destination. Undoubtedly the buzz around next year's Olympics has contributed to London being crowned Europe's most exciting city, and we fully expect this momentum to continue into 2012 and beyond." commented Emma O'Boyle, TripAdvisor spokesperson.

Paris Overrated & Unfriendly

Those on this side of the Channel will pleased to hear London outranks Paris according to this year's findings:

  • Paris was voted as having the least-friendly locals in Europe - yet London has little to feel smug about coming in second in this category
  • Paris was voted Europe's most overrated city with London in second place
  • Paris is also losing its long-held reputation for romance - it was pushed into second place by Venice in the most romantic city category

Underrated Scotland

It's good news for Scotland - Edinburgh was voted Europe's third most underrated city, tied with Bruges.  Lisbon came first in the most underrated European city category, with Budapest runner-up.

Glasgow also fared well in the category - while it didn't place in the top three according to all of the European respondents, British respondents ranked it as the most underrated city by a wide margin.

Boring Birmingham and not so mad Manchester

Despite world-class shopping and a regenerated cultural offering it seems Birmingham is still suffering from a perception problem. The UK's second largest city was voted Europe's most boring city for the second consecutive year, followed by Brussels.

Manchester came third in the most boring city category, which will come as a surprise to many who enjoy the city's thriving music scene and lively nightlife. Manchester also came third in the least romantic city category.

TripAdvisor 2011 European Cities Survey: Results overview

          Category                  First place  Second Place  Third Place                                                          Most boring               Birmingham   Brussels      Manchester     Most exciting             London       Barcelona     Paris     Most romantic             Venice       Paris         Rome     Least romantic            Birmingham   Berlin        Manchester     Dirtiest                  Athens       Rome          Istanbul     Cleanest                  Zurich       Geneva        Stockholm     Most underrated           Lisbon       Budapest      Edinburgh and Bruges     Most overrated            Paris        London        Barcelona     Friendliest locals        Barcelona    Rome          Madrid     Least friendliest locals  Paris        London        Prague     Safest                    Stockholm    Geneva        Berlin     Most overpriced           London       Paris         Oslo     Difficult to get around   Istanbul     Rome          Athens     Easy to get around        London       Paris         Barcelona     Friendliest cab drivers   Rome         London        Barcelona     Rudest cab drivers        Paris        Rome          London 

* Survey was carried out on 3,523 European travellers, including 778 Britons from 17 June to 23 June 2011

About TripAdvisor
TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 45 million reviews and opinions. The sites operate in 30 countries worldwide****, including China under TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.  TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

* Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, May 2011

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes:,,,,,,,,,,,,,,, and

*** Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, May 2011

**** TripAdvisor sites operate in 30 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,,,,,, and

Company Codes: NASDAQ-NMS:EXPE
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