PRN: 'The Global Market for Cloud Computing Will be Worth US $82.9 Billion in 2016' Says Latest visiongain Report

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'The Global Market for Cloud Computing Will be Worth US $82.9 Billion in 2016' Says Latest visiongain Report


LONDON, July 12, 2011 /PRNewswire/ --

Visiongain's latest report examines the fast-growing cloud services market. The report is entitled Cloud: Moving into the Realm of an Essential IT Strategy. The research shows that more than 30% of enterprises worldwide are deploying at least one cloud solution. The report looks at the state of enterprise cloud market and how businesses can leverage cloud services to cut-costs, improve efficiency and drive innovation within their organisation.

The cloud services market is thriving with numerous offerings from a spate of diverse vendors. This dynamic market is quickly maturing and presenting a number of market opportunities for vendors and businesses alike. The broad variety of innovative solutions in software, platforms and infrastructure means that there is a cloud service available for many different business demands, ranging from simple off-site data storage to more complex software development on cloud platforms.

The visiongain report helps businesses find their way around a vast and increasingly populated market by presenting a comprehensive breakdown of the current vendor landscape in the three major cloud services: SaaS (Software-as-a-Service), PaaS (Platform-as-a-Service) and IaaS (Infrastructure-as-a-Service). The research will help businesses better understand the different services on offer and the suitability of the each service type and deployment model to specific business needs. Readers will discover the key drivers and advantages as well as the limitations of cloud infrastructures.

This new visiongain report analyses the current enterprise cloud services markets in North America, Europe, Latin America and the Asia-Pacific region. SaaS services represent the largest share of the cloud services market, representing 69% of all services in 2011. The popularity of SaaS services is driving increased interest in IaaS and PaaS services as businesses become more comfortable with the cloud. Awareness of data protection legislation, terms and conditions of SLA (Service Level Agreements) and a better understanding of the nature of cloud services is shaping the cloud ecosystem and paving the way for market consolidation. This report offers an overview of the key players in the different cloud submarkets and their service offerings.

The report gives a holistic view of cloud computing and its relevance to the business segment, with a critical analysis of how companies can effectively leverage the cloud to best suit their needs. The report looks at established, emerging and innovating vendors, their different offerings and the current and future value of the cloud market on a global and regional level.

For further information on this report click on:

Or contact:
Sara Peerun
Tel: +44(0)20-7336-6100

Table of Contents

Executive Summary
E.1 Cloud Computing - New Concept Using Existing Technology
E.2 Driving Enterprise IT Migration
E.3 Risks Barring Adoption
E.4 A Maturing Provider Landscape
E.5 Successfully Leveraging the Cloud for SMBs
E.6 Points Emerged from this Research

1. The Role of Cloud Services in Business
1.1 Business Problems With Traditional IT
1.2 The Emergence of the Cloud
1.3 Harnessing Computational Power
1.3.1 Grid Computing
1.3.2 Utility Computing
1.3.3 Virtualisation
1.3.4 Service Oriented Architecture
1.3.5 Autonomic Computing
1.4 Defining the Cloud
1.5 Cloud Computing Architecture
1.6 Types of Cloud Computing Services
1.6.1 Software as a Service
1.6.2 Platform as a Service
1.6.3 Infrastructure as a Service
1.7 Cloud Deployment Models
1.8 Aim & Scope of the Report
1.9 Questions Answered By the Report
1.10 Structure of the Report
1.11 Methodology

2. The Enterprise Approach to Cloud
2.1 Benefits of Cloud Computing
2.1.1 A Flexible and Dynamic Infrastructure
2.1.2 Focusing on Core Competencies
2.1.3 Driving Innovation
2.1.4 Expanding Collaboration
2.1.5 Mobile Computing
2.1.6 Lowering Costs
2.1.7 Variability
2.1.8 Shifting from a CapEx to an OpEx Model
2.1.9 A Faster Path to Market
2.1.10 Cloud Drivers & Enablers for SMBs
2.2 Limitations of Cloud Infrastructures
2.2.1 Data Loss Data Theft Data Corruption
2.2.2 SLA & Quality of Service
2.2.3 Legal Compliance UK Case Study US Case Study
2.2.4 Encryption Limitation
2.2.5 Customer Identification
2.2.6 Physical Security
2.2.7 Vis Major
2.2.8 Vendor Lock-In
2.3 A Delicate Balance
2.4 Using the Right Cloud Service
2.4.1 Software as a Service
2.4.2 Platform as a Service
2.4.3 Infrastructure as a Service
2.5 Cloud Deployment
2.6 Management Policies
2.7 Scrutinising SLAs
2.8 Weighing the Balance

3. Trends in Cloud Computing
3.1 The Public Cloud Model
3.2 The Private Cloud Model
3.3 Virtualisation Paves the Way to a Private Cloud
3.3.1 Integration
3.3.2 Automation & Self-Service Delivery
3.3.3 Transition
3.4 SMBs: Building the Business Case for Private Clouds
3.4.1 Advantages of a Private Cloud
3.4.2 Private Cloud Challenges
3.5 Hybrid Clouds
3.5.1 Test & Development
3.5.2 Flexibility & Scalability
3.5.3 SaaS Provisioning
3.5.4 Security & Compliance
3.5.5 Interoperability Issues
3.6 The Emergence of Cloud Aggregators
3.7 Cloud Adoption
3.8 SMBs and Start-Ups
3.8.1 US SMBs
3.8.2 European SMBs
3.8.3 Organisations in Emerging Markets (BRIC)

4. The Market for Cloud Services
4.1 The Regional Markets
4.2 The Cloud Services Submarket
4.3 The SaaS Market
4.3.1 The SaaS Market by Region Asia-Pacific SaaS Market European SaaS Market
4.3.2 The SaaS Market by Applications Customer Relationship Management Enterprise Resource Planning Supply Chain Management
4.4 The PaaS Market
4.5 Cloud Security Market
4.6 The Infrastructure as a Service Market

5. Understanding the Provider Landscape
5.1 The Spectrum of Cloud Solutions
5.2 Mega Vendors
5.2.1 Amazon Web Services
5.2.2 RackSpace
5.2.3 Microsoft Windows Azure
5.2.4 IBM
5.3 Cloud Software & Application Vendors
5.3.1 Salesforce
5.3.2 CRM Market Leaders
5.3.3 ERP Market Leaders
5.3.4 SCM Market Leaders
5.4 Cloud Platform Vendors
5.4.1 Cloud Foundry
5.5 Cloud Infrastructure Vendors
5.5.1 Interxion
5.5.2 Cloud Storage Vendors
5.6 Cloud Security Vendors
5.6.1 Ping Identity
5.7 Cloud Provider Trends in 2011
5.7.1 Demand Outweighs Supply
5.7.2 Early Consolidation vs. the Proliferation of New Entrants
5.7.3 The Rise of Open Source Cloud Computing Solutions

6. Conclusions
6.1 Evolution of IT Outsourcing Solutions
6.2 Market Response and the Birth of the Cloud
6.3 Changing IT Professional Skills
6.4 Cloud Computing as an IT Catalyst
6.5 The Environmental Impact of Cloud Computing
6.6 Major Findings of the Report

Tables, Charts & Figures
Table 1.1 Challenges of Traditional IT Departments
Table 1.2 Utility Computing - Services Provided
Table 1.3 Types of Virtualisation
Table 1.4 Essential Characteristics of a Cloud Service as defined by the NIST
Table 1.5 SaaS Characteristics
Table 1.6 PaaS Characteristics
Table 1.7 IaaS Characteristics
Table 1.8 Cloud Deployment Models
Table 2.1 Cloud Benefits: Elasticity, Self-Service & Agility
Table 2.2 IBM Research Case Study
Table 2.3 Zurich Insurance Case Study
Table 2.4 Epsilon Case Study
Table 2.5 Cloud Challenges
Table 2.6 When to consider SaaS
Table 2.7 When to consider PaaS
Table 2.8 When to consider IaaS
Table 2.9 Public Cloud vs. Private Cloud Workload Considerations
Table 2.10 SLA Metrics
Table 3.1 Public Cloud vs. Private Cloud
Table 3.2 Hybrid Model
Table 4.1 SaaS Regional CAGR
Table 4.2 APAC SaaS Market CAGR
Table 4.3 European SaaS Market CAGR
Table 4.4 SaaS Submarket CAGR
Table 4.5 CRM SaaS Advantages vs. Disadvantages
Table 4.6 Global SCM SaaS CAGR
Table 4.7 SCM SaaS Growth Areas
Table 4.8 PaaS Services
Table 4.9 IaaS Submarket CAGR 2011 - 2016
Table 5.1 AWS Cloud Offerings
Table 5.2 RackSpace Cloud Offerings
Table 5.3 OpenStack Components
Table 5.4 IBM Cloud Offerings
Table 5.5 Popular Cloud Software and Application Vendors 2011
Table 5.6 Popular Cloud Platform Vendors 2011
Table 5.7 Popular Cloud Infrastructure Vendors 2011
Table 5.8 Popular Cloud Storage Vendors 2011
Table 5.9 Popular Cloud Security Vendors 2011
Table 6.1 Chromebook vs. Office 365

Figure 1.1 Grid Computing
Figure 1.2 Autonomic Computing
Figure 1.3 Cloud Computing Model
Figure 1.4 Cloud Computing Stacks
Figure 1.5 Cloud Deployment Models
Figure 2.1 IBM Survey on Mobile Software Application Development
Figure 2.2 Traffic Variability - Unpredictable vs. Predictable
Figure 2.3 Capacity vs. Demand Curves Figure 2.4 Time to Market - Traditional vs. Cloud Services
Figure 2.4 Time to Market - Traditional vs. Cloud Services
Figure 2.5: SMB Business Value Drivers & Enablers
Figure 2.6 What are your main concerns around adopting cloud services for your business?
Figure 2.7 Amazon EC2 Structure
Figure 2.8 Amazon EC2 EBS RDS Link
Figure 2.9 If you would never consider using the cloud for some functions, what are the reasons?
Figure 2.10 Cloud Policies and Procedures
Figure 2.11 SLA Risk Areas
Figure 3.1 Public Cloud Use
Figure 3.2 Conditions for Private Cloud
Figure 3.3 Virtualisation Advantages
Figure 3.4 Integration of Computing & Storage Platforms
Figure 3.5 Transition Phases from Virtualisation to Private Cloud
Figure 3.6 Private Cloud Use
Figure 3.7 Improved Hardware Optimisation
Figure 3.8 Private Cloud Challenges
Figure 4.1 Willingness to Consider ERP Deployment Options
Figure 5.1 Microsoft Windows Azure Platform
Figure 5.2 Microsoft Cloud Offerings
Figure 5.3 IBM Strategic Cloud Acquisitions
Figure 5.4 Market Players in IaaS
Figure 5.5 Leading IaaS Vendors, Emerging Players & Innovators 2011
Figure 5.6 PingConnect

Chart 2.1 Current IT Spending 2011
Chart 2.2 IBM Survey - Cloud Computing Expectations of IT Developers
Chart 2.3 Data Loss Incidents by Breach Type January - May 2011
Chart 3.1 Companies' Position in Relation to Cloud Computing March 2011
Chart 3.2 US SMBs using SaaS 2011
Chart 3.3 US SMB Market in Cloud Services 2011 - 2016
Chart 3.4 European SMBs Adoption of Cloud Services 2011
Chart 3.5 Number of SMBs in BRIC Countries 2010
Chart 4.1 Global Cloud Services Market Forecast 2011 - 2016
Chart 4.2 Cloud Services Market Share by Region 2011
Chart 4.3 Regional Markets for Cloud Services 2011-2016
Chart 4.4 Cloud Submarket Forecast 2011 - 2016
Chart 4.5 Cloud Submarkets Market Share Forecast 2011 & 2016
Chart 4.6 Global SaaS Market Forecast 2011 - 2016
Chart 4.7 Regional SaaS Market Forecast 2011 - 2016
Chart 4.8 SaaS Market Forecast in Selected Asia Pacific Countries 2011 -2016
Chart 4.9 SaaS Market Revenue Projections in Selected European Countries 2011 -2016
Chart 4.10 SaaS Application Submarket CAGR
Chart 4.11 Global CRM Market 2011 in Billions USD
Chart 4.12 Global SCM SaaS CAGR
Chart 4.13 Global PaaS Market Revenue Forecast 2011 - 2016
Chart 4.14 Regional PaaS Market Forecasts 2011 - 2016
Chart 4.15 Cloud-based Security Service s Market Forecast 2011 - 2016
Chart 4.16 Global IaaS Market Forecast 2011 - 2016
Chart 4.17 Regional IaaS Market Forecast 2011 - 2016
Chart 4.18 Global IaaS Submarket Forecast 2011 - 2016
Chart 5.1 Cloud Service Vendors - Market Penetration 2011
Chart 5.2 Amazon Total & AWS Revenues 2010 - 2011
Chart 5.3 RackSpace Total & Cloud Services Revenues 2010 - 2011
Chart 5.4 Salesforce Revenue Q1 2010 - Q1 2011
Chart 5.5 CRM SaaS Market Leaders 2011
Chart 5.6 ERP SaaS Market Leaders 2011
Chart 5.7 SCM SaaS Market Leaders 2011
Chart 5.8 Interxion Quarterly & Annual Revenue Forecast 2010 - 2011 

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to or call her on +44(0)207-336-6100

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