PRN: Renowned International Speakers and Winemakers Top the Bill at the Second International Sparkling Wine Symposium
Renowned International Speakers and Winemakers Top the Bill at the Second International Sparkling Wine Symposium
BRISTOL, England, July 13, 2011 /PRNewswire/ --
A "who's who" of the international sparkling wine world will gather at Denbies Wine Estate in the UK on Tuesday 1st and Wednesday 2nd November 2011 for the second International Sparkling Wine Symposium (http://www.sparklingwinesymposium.com). The two-day event will focus first on innovation in production and conclude with the commercial aspects of sparkling wine. The international forum will bring together oenologists, producers, marketers, buyers and journalists from across the globe to share sparkling winemaking and marketing experience and to promote best practice.
Technical sessions on 1st November include presentations and tastings from internationally renowned experts including Bruno Colomer and Arthur O'Connor from Codorniu, Ed Carr from Accolade Wines, Pieter Ferreira from Graham Beck, Jaume Gramona from Gramona Cava, Dr Bertrand Robillard from Institut Oenologique de Champagne, and Mario Geisse from Caves Geisse and Casa Silva. Â The day will finish with a Grand Tasting in the early evening of different sparkling wines from around the world.
Day two begins with a review and forecast of global markets from Chris Brook-Carter at just-drinks.com; and a focus on emerging newer markets by Pierre-Aymeric du Cray, global sales director at G.H. Mumm & Perrier-JouÃ«t. A pre-lunch session will focus on how to raise awareness and the reputation of your wines using PR and social media, with some marketing case studies to illustrate best practice. The afternoon will comprise a debate on the future of English sparkling wine, chaired by Guy Woodward from Decanter Magazine, followed by presentations of two research projects: into lighter bottles; and finally consumer perceptions of sparkling wine presented by Robert Joseph from 'DoILikeIt?'
Delegate tickets cost Â£325 + VAT for the two day event, including lunch and refreshments each day and are available via http://www.sparklingwinesymposium.com. Further details of the program and instructions for submitting wines for the Grand Tasting are also available on the event website.
Dr Jamie Goode, one of the event organisers, states: "Over 130 delegates attended the first International Sparkling Wine Symposium in 2009 which was a huge success. We've taken on board all the feedback and suggestions and extended the program over two days to allow more detailed focus on different aspects of sparkling wine. The Grand Tasting will also be bigger and more of a focus this year as this was clearly a highlight in 2009: very few attendees had ever tasted so many different styles alongside each other before."
The event is being organised by the team behind the inaugural International Sparkling Wine Symposium and the Sparkling Wine Review: Litmus Wines, wineanorak.com and Proven Communication. Jamie Goode comments: "We'd like to say a huge thank you to our sponsors Codorniu, Denbies Wine Estate, Diam, Schott Zwiesel and the Institut Oenologique de Champagne. Without their encouragement and support we would not be able to put this event together."
Anyone interested in exploring opportunities for involvement should contact Proven Communication on +44-117-924-9303 or email@example.com
Notes to Editors:
The ISWS Programme
Day one - technical focus (provisional):
09:00 Registration, coffee, networking Introduction/welcome - John Worontschak of Litmus Wines 09:30 Innovation: - The effects of lees ageing on sparkling wine - Jaume Gramona, Gramona Cava - Charmat: what's new? - Ed Carr, Head Sparkling Winemaker at Constellation - Summary and tasting of Codorniu's latest Pinot Noir 09:40 and Chardonnay Trials - Bruno Colomer, Head Winemaker 11:20 Break Innovation: - Yeast production - TBC - Jetting - Dr Bertrand Robillard, Institut Oenologic de Champagne - Organic sparkling wine - Herve Jestin 11:50 - Lower alcohol sparkling wines - TBC 13:00 Lunch Sparkling wine regions: - Brazil - Mario Geisse, founder of Cave Geisse - Cap Classique - Pieter Ferreira, Head winemaker at Graham Beck 14:00 - TBC 15.30 Break Sparkling Wine Review - Why enter - Mike Florence, General Manager - Results/ trends from the first two years' 16:00 benchmarking - Sam Harrop MW Closures debate - Chaired by Dr Jamie Goode of wineanorak.com 16:30 - Grand tasting of sparkling wines from around the world - Networking 17:30 - Canapes/fork buffet 21:30 Finish
Day two - commercial focus (provisional):
09:00 Registration, coffee, networking Introduction/welcome - Sam Harrop MW of Litmus Wines 09:30 Global market overview and forecast 09:40 - Chris Brook-Carter, just-drinks.com Emerging markets - Pierre-Aymeric du Cray, global sales director for G.H. Mumm & Perrier-Jouet 10:10 - TBC 11:10 Break How to get noticed: - Using PR - Bryony Wright, managing director of Proven Communication - Getting journalists talking about your wines - Adam Lechmere, freelance journalist - Social media: making it work for you - Dr Jamie 11:30 Goode, wineanorak.com 12:30 TBC 13.00 Lunch Case Studies: - How Prosecco has developed its consumer franchise - Giancarlo Vettorello, director of the Connegliano Valdobbiadene Prosecco Superiore Consorzio 14:00 - Developing a successful premium brand - TBC What is the future for English sparkling wine? - Debate chaired by Guy Woodward, editor of Decanter Magazine - Panel: Mike Roberts of Ridgeview, Bob Lindo of 15:00 Camel Valley, TBC 15:40 Break Research - Research into sparkling wine bottles - Nicola Jenkin of WRAP - Consumer perception of sparkling wine - Robert 16:00 Joseph of Do I Like It? 17.15 Closing Speech - Dr Jamie Goode 17:30 Sparkling Wine reception/networking 18:30 ISWS closes
For further information, please contact Bryony Wright or Rachel Child on: