PRN: Behind the Scenes: ING Direct Create Ad Documentary
Behind the Scenes: ING Direct Create Ad Documentary
READING, England, July 14, 2011 /PRNewswire/ --
A documentary going behind the scenes of the new ING Direct adverts is released today.
While showbiz advice says never work with children or animals, no one ever said anything about puppets - and this documentary explores the nature of the characters behind the latest 'fables' advertising creatives.
The film, available to view on YouTube interviews a number of the team behind the adverts, which use modern-day fables to portray ING Direct's commitment to 'a decent way to do banking'. Â It even delves into the behaviour of the puppet characters when 'off set'.
Commentary from staff of advertising agency Beattie McGuinness Bungay explores the nature of the characters featuring in the ads, including an old rogue of a beaver, a bear 'prone to the odd tantrum' and kleptomaniacal mole.
While light-hearted in tone, ING Direct hopes that the video will be useful to those studying or working in the advertising industry.
"We're very proud of our new adverts and wanted to celebrate this fact by creating these behind the scenes glimpses of the creation process."
About ING Direct:
ING Direct. 410 Thames Valley Park Drive, Reading, Berkshire RG6 1RH. http://www.ingdirect.co.uk