PRN: BodogBrand.com Brand Licensing Deal With BodogCoffee.com
BodogBrand.com Brand Licensing Deal With BodogCoffee.com
MANILA, Philippines, July 15, 2011 /PRNewswire/ --
BodogBrand.com is happy to announce that they have completed a brand licensing deal with a new Food & Beverage (F & B) start-up headquartered in Manila, Philippines. Headed by well known Philippine/Canadian businessman Jose 'Chim' Esteban the new integrated F & B company will share food preparation across different brands all tied together by the world leading Italian designer coffee Illy.
The project now owns the countrywide rights to Illy coffee in the Philippines and its coffee technology. Â All the outlets will also sell Illy automatic coffee machines and will include an Illy wholesale arm supplying to restaurants and hotels. Â The brands in this project include; Cantinetta branded Italian food stores, Illy branded coffee outlets and a chain of Bodog Coffee outlets (BodogCoffee.com). The new venture has done a deal with BodogBrand.com for the rights to use the Bodog name for Bodog Coffee outlets regionally all over Asia. Â
Mr Esteban commented: "Our group has a background in importation, retail and restaurants so this is a natural extension for us. Asia is quickly adopting coffee as a part of its lifestyle culture so the mix of quality coffee and the brand image of Bodog is the perfect blend. Â We are piloting the project in Manila as its a good example of the markets we see regionally."
Calvin Ayre, the Canadian Founder of BodogBrand.com, the Antiguan based branded venture capital operation, added: "I have known Chim for nearly 20 years so when he came to me with his Food and Beverage company idea and wanted to know if he could use Bodog as part of it I jumped at the opportunity to work with an old friend.
"I especially like some of his ideas of how to integrate the modern lifestyle and technical image of Bodog with the Bodog Coffee branded outlets. Chim really understands consumer psychology and this is a perfect fit to highlight what the Bodog brand personifies - an aspirational lifestyle."
Currently, there are three Cantinetta Italian food outlets, five Illy expressemento outlets and one Bodog Coffee outlet up and running in Manila.
Created in 2005, the Bodog licensing enterprise is a branded venture capital and licensing organization headquartered in the Caribbean nation of Antigua, with business development offices in London, England.
BodogBrand.com holds the global rights to license the Bodog brand across all sectors, with a mandate to partner with and/or license the brand to carefully selected licensees to accelerate partner growth, while simultaneously extending the Bodog brand into new and adjacent markets. Current BodogBrand.com licensees are involved in an array of products and services worldwide, including online gaming, music, and other entertainment properties. In 2010, the Bodog brand acquired the global gaming brand Slots.com, which will provide additional licensing opportunities in many jurisdictions.
BodogBrand.com represents a new way of thinking - one that allows entrepreneurs to control their own destinies and their teams to retain the innovation and passion that makes their businesses hum, but also lets them harness the momentum of a global brand to take their success to the next level. Every licensee that succeeds lifts the others, as the brand strength and recognition snowballs.