PRN: BULLDOG Gin Partners with Belvédère Scandinavia A/S
BULLDOG Gin Partners with BelvÃ©dÃ¨re Scandinavia A/S
LONDON, July 18, 2011 /PRNewswire/ --
BULLDOG London Dry Gin, deemed 'the world's most mixable gin,' has signed an agreement with BelvÃ©dÃ¨re Scandinavia A/S for distribution throughout Denmark and Finland. Â BelvÃ©dÃ¨re Scandinavia A/S is the global brand owner of DANZKA Vodka and the Scandinavian sales and marketing arm of French parent company BelvÃ©dÃ¨re SA. Â With total global annual sales of euro 873 mm, BelvÃ©dÃ¨re SA owns Sobieski Vodka and premium liqueur brand Marie Brizard.
Morten Pold, on-trade sales manager for BelvÃ©dÃ¨re Scandinavia A/S Denmark, says, "All of our Sobieski Vodka customers have for a while requested a premium gin... we have finally found that in BULLDOG Gin, and are very excited to present it as part of our newly completed portfolio as it will have a great impact on sales on-trade."
Since its launch in 2007, the independently owned BULLDOG Gin has stamped its inimitable persona throughout premium outlets across North America, Western Europe and parts of Asia. Â BULLDOG is a super-premium gin handcrafted at an English distillery with over 250 years history, and has earned one of the highest ratings bestowed on a gin by US Wine Enthusiast Magazine (and its prestigious 'Top 50 Spirit' award).
BULLDOG is infused with an exotic mÃ©lange of 12 botanicals from nine countries -- including Turkish white poppy, dragon eye (cousin of the lychee fruit long heralded as an ancient Chinese aphrodisiac) and organically farmed juniper from Italy. BULLDOG is quadruple-distilled using traditional copper pot stills.
With the success of this new partnership, BULLDOG Gin would be well-positioned to capture share of the growing premium gin market in Denmark and Finland. Â BULLDOG's Founder and CEO Anshuman Vohra is excited to partner with such a marquee player in the region: "Their muscle and market knowledge will allow us to scale up more quickly and succeed in an important part of Scandinavia's premium gin scene. Â BelvÃ©dÃ¨re is a strong company with great relationships and a proven track record of success." Â Managing Director Bob Beleson agrees: "This partnership, coming on top of BULLDOG's strong performance in the US, Spain and Britain, shows that BULLDOG is establishing itself as a significant player in the worldwide premium gin market."
BULLDOG is 40% abv and comes in a charcoal grey coloured bottle with broad shoulders and an iconic studded collar. This 'Defiantly Delicious' gin is currently the fastest growing super-premium gin in the world.