PRN: Rightster and ITN Productions Bring Live Video Coverage of UK Phone Hacking Parliamentary Hearing to a Worldwide Online Audience
Rightster and ITN Productions Bring Live Video Coverage of UK Phone Hacking Parliamentary Hearing to a Worldwide Online Audience
LONDON, July 19, 2011 /PRNewswire/ --
ITN Productions is partnering with Rightster to bring to a mass online audience live video coverage of the historic UK Parliamentary hearing into the on-going News International phone hacking scandal. Â On Tuesday 19th July at 2.30pm Rupert Murdoch, James Murdoch and Rebekah Brooks are due to appear before the UK Parliament's Culture, Media and Sports Committee to be questioned by MPs. Â Rightster's video solutions are being used by ITN Productions to distribute a live stream of the proceedings to major publisher sites and internet portals including the Guardian, the Daily Mail,Â itn.co.uk and Facebook (via ITN's page)
The on-going coverage of the phone hacking scandal has gripped the British population in the last few weeks. The live video stream of the Parliamentary hearing represents an unprecedented opportunity for people from both inside and outside the UK to witness first hand the responses from the main players involved. Rightster's Advanced Video Streaming (AVS) team is providing its extensive expertise in live streaming combined with the innovative Rightster system for video distribution and rights management , enabling ITN Productions to easily and efficiently bring coverage of the proceedings to a global audience across major publishers sites.
The event is being enabled as part of Rightster's ongoing partnership with ITN Productions to stream live coverage of major news events to multiple platforms and sites worldwide, including ITN's Facebook page.
Rightster's video system enables content owners and publishers to bring live coverage of major events to a mass audience across both traditional media outlets and new media platforms like Facebook. Content owners can easily and efficiently distribute content across publisher sites, alerting their network when new content is available. Â Publishers can access rights-cleared premium content, bringing quality coverage of major events to a global audience in new and innovative ways.
Rightster is a B2B system for media rights management, providing technology solutions and expert advice which simplify the business of online video. Â The Rightster system connects content owners, publishers and advertisers, enabling them to build audience, accelerate revenues, reduce costs and simplify operations. Â Through its Advanced Video Streaming (AVS) solutions, Rightster focuses on enabling business transactions with easy to use, powerful software which puts its customers in control of their video content. Rightster believes in a transparent partnership model, using free tools and performance based fees rather than costly and complicated up-front licenses. Â Rightster uses a unique 'social web' model which lets content companies easily connect and build up their own private networks via the Rightster, system, facilitating content distribution, rights transactions, monetisation and media asset management. Â Founded in Sept 2010, Rightster is growing rapidly and is already used by a wide range of clients such as ITN (the UK's largest commercial news producer), the British Fashion Council (owner of London Fashion Week and other fashion events), and thousands of publisher sites globally. Â
ABOUT ITN PRODUCTIONS
ITN Productions creates multi-platform content for major global brands, covering genres such as factual, entertainment, news and corporate production. Clients that commission award-winning programmes from ITN Productions include major UK and international broadcasters such as ITV, the BBC, Channel 4, Channel 5, History and Discovery, with television commissions including Climbing Great Buildings on BBC2 and Mud Men on History. Entertainment content made by ITN Productions includes FYI Daily on ITV2, The Breakfast Fix on 4Music, The Movie Show on ITV2, and The Showbiz 411 on YouTube and Twitter, with international programmes including The Cool Edition on China's biggest English language channel. ITN Productions also creates news content for a wide range of clients such as Yahoo!, MSN, Virgin Media, Telegraph Media Group, The Independent, Metro, Daily Mail, Daily Express and Daily Star, and the Illiffe and MNA publishing groups. ITN News is the most viewed news channel on YouTube. Corporate clients also work with ITN Productions to create content, including Hodder Education, Direct.gov and NHS Choices.