PRN: Experience the Bosch Anniversary Worldwide on the web

20/lug/2011 10.45.28 PR Newswire Turismo Contatta l'autore

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Experience the Bosch Anniversary Worldwide on the web


STUTTGART, Germany, July 20, 2011 /PRNewswire/ --


Lively Website Now Even More Interactive

iPhone app: Upload Images Even When on the Move

The anniversary website:

The BoschGlobe: a turnable and zoomable 3-D globe

My Global Impression: Users can now upload images of their personal Bosch moment using an iPhone app

The "Bosch125" iPhone app - now available for download from the App Store ( ) - allows users to upload their impressions to the BoschGlobe even when they are on the move. Users can take pictures and add comments directly within the app. Their "My Global Impression" will then be published on the anniversary website at the touch of a button and placed in exactly the right spot on the BoschGlobe thanks to GPS. It is just as easy to use the app to convey best wishes that light up like ignition sparks, or to post wishes that will impact on the appearance of the BoschGlobe in future.

My Global Impression

Since the start of the year, the BoschGlobe has been a central aspect of the 125th anniversary of the company. At Bosch invites people around the world to use a turnable and zoomable interactive 3-D globe to find out about the company's history, its present, and its future. It is a lively website where associates from all around the world have congratulated the company on its anniversary with videos they filmed themselves, and where many visitors have posted their wishes for the future of Bosch. As of today, visitors to the site can add their own images to the "Global Impressions of Bosch" image series: 125 photos taken at exactly the same instant, creating a unique snapshot of the company that reflects the impressive diversity of the Bosch Group. Users now have the option of adding their own photo, contributing through "My Global Impression" to the vivid mosaic of images that celebrate Bosch. It can be a picture of a favorite cupboard that was put together using a Bosch cordless screwdriver, a son's first vacation job at the Bosch plant that was documented with images and words, about looking forward to a dream kitchen with its built-in Bosch dishwasher, maybe about the daily journey home, made much safer by ESP, or perhaps the Bosch Car Service that gets a car back on the road after a breakdown. Each post appears instantly at the appropriate spot on the BoschGlobe and makes the global company portrait even more varied and exciting.

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 285,000 associates generated sales of 47.3 billion euros in fiscal 2010. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent 3.8 billion euros for research and development in 2010, and applied for over 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

Bosch is celebrating its 125th anniversary in 2011. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as a "Workshop for Precision Mechanics and Electrical Engineering." The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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