PRN: Matomy Media Group Acquires U.S. Digital Ad Agency Adperio, Valued at $30 Million
Matomy Media Group will be better positioned to widen its activity in the U.S. market as well as enrich its offering in the social media and virtual currency media channels.
Matomy Media Group Acquires U.S. Digital Ad Agency Adperio, Valued at $30 Million
TEL AVIV, Israel, July 25, 2011 /PRNewswire/ --
AdperioÂ SpecializesÂ inÂ Social MediaÂ andÂ Virtual Currency WithÂ Annual RevenueÂ of $50Â Million
Matomy Media Group announces today theacquisition of Adperio, a leading online digital ad agency based in Denver, Colorado. The acquisition will be carried out gradually and the final value, estimated at $30 million, will be determined according to performance during the next four years.
Adperio will benefit from access to Matomy Media Group's high volume of display media activities and its proprietary affiliate tracking and management platform.
"Joining Matomy Media Group brings breadth and depth to Adperio's market proposition." says David Asseoff, CEO of Adperio. "We are confident that our customers will profit from the vast know-how, experience and technology that the group offers in the display advertising and affiliate marketing channels. Moreover, our U.S. - based customers will be able to leverage the group's strong global presence both in Europen and Latin American markets." adds Asseoff.
In July 2010 Viola Private Equity, led by Osnat Ronen, invested $17 million in the group. According to SagiÂ Niri,Â CFO ofÂ Matomy, "This investment and the Group's cash flow allow increased growth both organically and through mergers and acquisitions aimed at expanding into new markets and activities."
About Matomy Media Group
With a long-standing history in online advertising, stemming from true start-up roots and growing into a multinational corporation with over 200 employees worldwide, Matomy Media Group provides a single, convenient gateway to effective digital advertising
Matomy Media Group challenges the marketing functional silos status quo and enables advertisers and agencies to manage and optimize performance-based campaign driven by user engagement opportunities. Working globally across web, social media and mobile platforms, the Matomy Media Group offers brand and direct response advertisers as well as agencies a range of opportunities including a performance-based affiliate management platform and network, display advertising, search marketing, alternative payment solutions and mobile advertising.
For more information visit http://www.matomy.com
Adperio is an interactive marketing and advertising agency based in Denver. With more than a decade of experience in online marketing, Adperio provides clients with unmatched expertise in email, social media and performance based marketing, combined with an unrivalled commitment to best practices. The company was recently recognized by Inc. magazine for the fourth consecutive year as one of "The Fastest-Growing Private Companies in America" and named as one of the "Best Companies to Work for in Colorado" by Colorado Biz Magazine and Jobing.com for three consecutive years.
For more information, visit http://www.adperio.com.