PRN: Dwyane Wade Takes up "One Million RMB Basketball Chinese Charity Challenge"

28/lug/2011 02:00:19 PR Newswire Turismo Contatta l'autore

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Dwyane Wade Takes up "One Million RMB Basketball Chinese Charity Challenge"


BEIJING, July 28, 2011 /PRNewswire/ --


For the first time in his career, NBA Champion, NBA Finals MVP, Olympic Gold Medalist, seven-time NBA All-Star, Dwyane Wade comes to China to the Forbidden City in Beijing to meet "The One Million RMB" Basketball Charity Challenge.

The challenge for Dwyane Wade is to score a maximum of baskets, each corresponding to a sum of money (50K, 100K etc.) and on an increasing scale of difficulty and winnings. The funds collected will be donated to the leading non-profit organization One Foundation on behalf of Hublot and Wade's World Foundation.

Dwyane Wade launched Wade's World Foundation in 2005 to provide support to various educational, health and family service programs, in particular those that benefit underserved communities.

Founded in 2006 by Beijing-born and International Hublot Ambassador Jet Li, One Foundation's mission is to promote a culture of broad-based participation in philanthropy and giving.

Dwyane Wade's achievements in the NBA are legendary, and his leadership of the US Basketball team in winning the gold medal at the Olympic Games in Beijing in 2008 is only one of many highlights in his astonishing career.

Brand ambassador since February 2011, Dwyane Wade further strengthens Hublot's ties to professional athletics and in particular, basketball.

The One Million RMB Challenge is Hublot's first international event linked with basketball. The choice of venue in Beijing marks the brand's social responsibility commitment to China. During his stay in China, Dwyane Wade reinforced his strong ties with Hublot with a visit to the Hublot Boutique in Beijing's Wangfujing Street, New Oriental Plaza. He also attends a gala dinner with over 100 VIP guests on the terrace at the Forbidden City.

World Television will offer broadcasters the following footage free of charge and without copyright restriction:

Anticipated shotlist:

  • B-roll Forbidden city
  • B-roll Beijing
  • B-roll Slam Dunk action
  • Dwayne Wade "One Million RMB Basketball Chinese Charity Challenge"
  • Interview with Dwayne Wade
  • Interview with Jean-Claude Biver


DATE: Wednesday 3rd August 2011
TIME: 1915-1930 GMT

DATE: Thursday 4th August 2011
TIME: 0215-0230 GMT

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