PRN: Keller Fay Group Launches First Continuous Study of Offline and Online Word of Mouth in UK
Keller Fay Group Launches First Continuous Study of Offline and Online Word of Mouth in UK
LONDON, August 22, 2011 /PRNewswire/ --
-- Research shows over 90% ofÂ UKÂ WOM is offline; under 10% is online --
The Keller Fay Group (http://www.kellerfay.com) today announced the launch of its TalkTrackÂ® word of mouth measurement programme on an ongoing basis in the U.K. Â Initial clients include Carat, Omnicom Media Group (OMD, PHD, Brand Science) and ESPN.
TalkTrackÂ® is Britain's first continuous study of consumer word of mouth across all channels (online and offline). Â TalkTrackÂ® will analyse more than 250,000 brand conversations annually across all major consumer categories. Â Launched in the US in 2006, TalkTrackÂ® is used by many leading brands, media agencies and media owners and is the basis for awards from ESOMAR, the Advertising Research Foundation (ARF), and the Word of Mouth Marketing Association (WOMMA).
The UK launch follows a successful benchmark study in 2010, and a clear signal of interest in tracking word of mouth among UK agencies and brand owners. Â Steve Thomson, UK MD of Keller Fay, said:
Early results from the 2011 TalkTrackÂ® Britain study show:
Mark Greenstreet, Joint MD of Aegis Media's AEvolve Unit said:
Philippa Brown, Â CEO of Omnicom Media Group, UK said:
Matt Roberts, Senior Research Manager at ESPN said:
About Keller Fay
The Keller Fay Group is the first full-service market research company focused exclusively on word of mouth (WOM) marketing, using a full suite of best-in-class research techniques. The company measures WOM trends and campaign effectiveness; tests concepts, ads, and messages to maximize their WOM potential; and offers a complete array of custom research and advisory services related to WOM. Â The firm's CEO Ed Keller is author of The Influentials. Keller Fay is headquartered in the US, and was founded in 2005.