PRN: Xpress Money Sings, "Thithi thara thi thi thai…" at the Champakulam Boat Race
Â Eagerly awaited this race attracts tourists from all over the world and is a major event for locals across Kerala.
Xpress Money Sings, "Thithi thara thi thi thaiâ¦" at the Champakulam Boat Race
ABU DHABI, UAE, August 31, 2011 /PRNewswire/ --
During the joyous time of the harvest season, Kerala's beautiful backwaters come alive with music, laughter and singing. All this excitement is centered on the main attraction - their legendary boat races. The Champakulam Boat race that happens in the month of July every year is a special favourite, one that is surrounded by the halo of myth and legend. Â Eagerly awaited this race attracts tourists from all over the world and is a major event for locals across Kerala.
This year, on the 14th of July Xpress Money will join in the thrill and excitement with the presence of their very own Chundan or snake boat - over 100 feet in length with raised prow these magnificent boats are a delight to watch as they speed down the verdant waters. The Xpress Money snake boats will be maneuvered by about 100 rowers who will all flash the Xpress Money logo at famous backwaters of Â Alappuzha.
Sudhesh Giriyan, VP of Xpress Money, said, "I would love to witness this colourful spectacle that is indigenous to Kerala. The energy and enthusiasm is very uplifting and is synonymous with what Xpress Money stands for as a brand."
This compelling branding initiative by the instant money transfer service organization is designed to make an indelible impression in Kerala, one of the strongest receive markets in the money remittance service sector.
Xpress Money is a leading global instant money transfer brand with its registered office in the UK. Since its inception in 1999, the company has expanded its network to over 85,000 agents across 95 countries across 5 continents. For more information on the company, please log on to http://www.xpressmoney.com
Lahcen Aterta | Manager - Media Relations
XPRESS MONEY services Ltd | P.O. Box 170, Abu Dhabi, UAE
Vision Downtown, Mezzanine Floor, Old Souk, Hamdan Street
Tel: +971-2-4945480 | Fax: +971-2-6323893