PRN: Swissôtel Circle - The New Loyalty Programme by Swissôtel Hotels & Resorts
SwissÃ´tel Circle - The New Loyalty Programme by SwissÃ´tel Hotels & Resorts
ZURICH, Switzerland, September 7, 2011 /PRNewswire/ --
To reward and recognize the most frequent and loyal guests, SwissÃ´tel Hotels & Resorts has launched a new exclusive loyalty programme: SwissÃ´tel Circle. Members are accorded preferential treatment and special privileges at all properties of the international hotel chain.
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The membership for SwissÃ´tel Circle is divided into three alpine-inspired tiers: Inizia, ElevÃ and Zenit. These categories make reference to the brand's Swiss origin and are expressions from Romansh, the fourth official language in Switzerland and language of the craggy eastern Alps - a region where Swiss tourism was born.
The journey with SwissÃ´tel circle starts for loyal guests with Inizia as soon as they have registered and stayed for five nights in one or more of the company's properties. These guests enjoy benefits such as personalised room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as Advantage Awards, which they may exchange for free upgrade, free breakfast or free internet access.
After 20 nights within a 12-month period, guests automatically become an ElevÃ member within the SwissÃ´tel Circle. At this level, they'll enjoy preferential treatment and select benefits such as free breakfast, Executive lounge access, free internet, 48-hours guaranteed room availability as well as Premier Awards, which they may exchange for complimentary room nights of dinner for two. The membership for ElevÃ status is subject to renewal every 24 months.
Guests will reach the very top of the new programme with the Zenit membership, which is achieved after having spend 60 nights in two or more SwissÃ´tel Hotels & Resorts within one year. The profit for members will be an even wider range of exclusive benefits including free upgrades, invitations to SwissÃ´tel Circle events, a partner card providing the same status and benefits to their spouse, 48-hour guaranteed room availability without black-out dates as well as Zenit Awards, which they may exchange for free weekends away in Suite accommodations. The membership for the Zenit status is also subject to renewal every 24 months.
"As part of our Swiss Passion for Perfection, we recognise with this new and attractive programme a circle of guests who enjoy staying regularly at SwissÃ´tel and reward them for it by tailoring our services to match their individual needs and preferences," states Stephan DuprÃ©, Director Loyalty Marketing SwissÃ´tel Hotels & Resorts. "We pay attention to what they like and we'll have it ready for them the next time they stay with us."
Not only the benefits of SwissÃ´tel Circle are intriguing, but also the look and feel of this new loyalty programme, using Swiss themed papercut circles underlining SwissÃ´tel's roots and love of detail. "The technique of silhouette cutting was imported to Switzerland from Asia in the 17th century and quickly became a popular handicraft. In a charming and contemporary yet timeless fashion, our key visuals echo Switzerland's diversity and tradition and incorporate at the same time a humorous component," adds Stephan DuprÃ©.
A detailed overview of SwissÃ´tel circle and its benefits, services, qualification criteria and information about exclusive members' offers can be viewed at http://www.swissotelcircle.com.
Swissotel Hotels and Resorts (http://www.swissotel.com) is an award winning and distinctive group of deluxe hotels, combining renowned Swiss hospitality with contemporary design, personalised service, charm and efficiency. Located in popular gateway destinations and city centres, the hotels provide convenient access to business and shopping districts. The group's Swiss heritage ensures organisational competence, attention to detail, safety and a superlative guest experience.