PRN: Yospace Helps to Power On-demand Broadcast Service for Canada's Public Broadcaster, CBC
Yospace Helps to Power On-demand Broadcast Service for Canada's Public Broadcaster, CBC
LONDON, September 8, 2011 /PRNewswire/ --
Yospace, the UK based company which has been pioneering digital video distribution to mobile for over a decade, was chosen by CBC, Canada's public broadcaster, to help make CBC video content available on the widest range of digital platforms in a cost-effective and revenue generating manner.
Yospace brought two critical points of difference to its pitch.
Yospace CEO, Tim Sewell, said: "We're extremely proud of our partnership with a progressive broadcaster like CBC and believe we've helped to strengthen the relationship between CBC and its viewers."
CBC's director of digital operations, Soo Kim, said: "Yospace came through, and significantly improved the viability of the project. It was the way they delivered that really impressed us. It wasn't just that they were thinking of where we are now, but they are so conscious of where we are going."
CBC identified reach, monetization and technical flexibility as critical factors in Yospace's proposition.
Soo Kim added: "We were keen to see our content made available on the market leading Apple devices, but the tablet/smartphone market hasn't settled down. Yospace came up with a platform agnostic solution that positions us well for maximum coverage and reach regardless of where the market takes us."
Jon de la Mothe, director of media innovation and partnerships for CBC, commented on the value of this integrated platform: "This solution is a winning one, not only for CBC and for our users, but for our advertising clients as well."
Yospace has been able to integrate its platform with CBC's analytics platform, its ad trafficking management and its Content Delivery Network which allows the broadcaster to leverage its existing investments.
"Yospace demonstrated flexibility and agility as well a impressive technical competence in the robust solutions they've delivered to us. It's been a great partnership," said Kim.
Yospace has been pioneering digital video delivery technologies for over ten years. Today their platforms for mobile content delivery are the choice for progressive broadcasters, mobile operators, publishers and developers around the world. Over the decade Yospace have been responsible for many market firsts and continue to lead the industry in the race to monetize the delivery of video to mobile platforms.