PRN: Hillary Tenzing Edition: Video Message With New Name to Avoid Rolex Confusion

12/set/2011 14.57.51 PR Newswire Turismo Contatta l'autore

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Hillary Tenzing Edition: Video Message With New Name to Avoid Rolex Confusion

 
[12-September-2011]
 

MAASTRICHT, The Netherlands, September 12, 2011 /PRNewswire/ --

With the Hillary Tenzing Explorer project well on its way, there is confusion in the international watch community whether it is a Rolex project or not. It is not. To make an end to all speculation, the HTE Team decided to change the name to Hillary Tenzing Edition.

Peter Hillary and Jamling Tenzing Norgay made a video statement from their homes in New Zealand and India on why we felt it was important to change the name to Hillary Tenzing Edition.  Have a look on http://www.hillarytenzingedition.com.

This change emphasizes what HTE is all about: a special limited edition honouring Hillary and Tenzing, two of the greatest mountaineering families of all times.

Legendary families

Hillary Tenzing Edition is primarily a tribute to Sir Edmund Hillary and Tenzing Norgay and their ground breaking achievement as the first humans on the summit of Mount Everest in 1953. Many years later their sons, Peter Hillary and Jamling Tenzing Norgay followed their fathers' footsteps to the world's highest mountain.

Role of Rolex

Hillary Tenzing Edition also acknowledges Rolex as prime brand at the forefront of exploration. Rolex watches have been the timepiece-of-choice on Everest since the 1950s thus creating an impressive heritage as the ultimate sports watch.

HTE contents

The Hillary Tenzing Edition series is limited to 88 packages. Each package comes with various custom-made items commemorating the 1953 Everest expedition, such as a unique silver mountaineering pin, a limited HTE edition of the book Everest by the late George Band and a leather bound map of the original 1953 expedition route to Everest, to name a few highlights. Buyers of a HTE package get an once-in-a-lifetime opportunity to join Peter Hillary and Jamling Tenzing Norgay on a private trek to Everest Basecamp in May 2012.

Centrepiece of each package is a set of 3 Rolex Explorer models with the personalized vintage HTE look-and-feel to represent the unrivalled history of Rolex in exploring the world's final frontiers.

High demand

In May 2011, HTE number 88/88 was sold for $104,568 at Christie's in Geneva. The revenues of the auction went entirely to the Hillary and Tenzing family foundations.

We continue working on the other HTE packages for which we have already received many pre-orders from major Rolex dealers and collectors.

Hillary Tenzing Edition Team

Get your press kit at:
http://www.hillarytenzingedition.com

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