PRN: What Really Matters in Digital?

14/set/2011 15:33:58 PR Newswire Turismo Contatta l'autore

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What Really Matters in Digital?


LONDON, September 14, 2011 /PRNewswire/ --

This year the ad:tech conference will focus on 'What really matters in digital'.  Too often technology is seen as the driving force of our industry; in reality what moves us forward is how technology appeals to our human nature. Social media didn't make us social, it allowed us to connect in a new way and understanding this is at the heart of a successful strategy. At ad:tech we celebrate the pioneers who take a leap of faith and dare to do something different. They will share their successes and (more importantly) their failures and what they learnt along the way.   

  • You won't go away thinking 'so what?!'
  • You won't hear white noise but clear a explanation of what digital can do for your business
  • You will be inspired by the great and the good of our industry
  • You will come away with practical solutions applicable to real-life problems

An Interview with Forbes

Forbes editor and chief product officer, Lewis D'vorkin will discuss the current challenges facing publishers, how social media is changing the game and outline the transformation that is taking place across the media landscape

Lewis D'vorkin, editor and chief product officer, Forbes

Slice of Life

Two pioneers from our industry, Nike brand communications director global football, Ed Elworthy and and EuroRSCG, CEO Russ Lidstone take a personal look at the key things they have learnt during their careers and their thoughts on what the future holds.

How to organise for Social Media

Social Media is a super-hot topic on top of every CMO/marketers mind. The ramifications for media, marketing and business are assumed to be very significant but also still very unclear. EffectiveBrands has conducted a comprehensive social media study among marketing leaders at 20 of the world's leading global brands, including Diageo, Heineken, Unilever, Google, Kraft Foods, Microsoft, Coca-Cola, Unilever and more, and will present its key findings

Marc de Swaan Arons, chairman, EffectiveBrands

Elaine Frankland, director, EffectiveBrands

21st Century Mums

Our recent research study, "The 21st Century Mum Report," vividly illustrates the hearts and minds of mums across the UK. The study explores how becoming a mother is a transformative moment that changes her purchasing criteria for a lifetime and shows sharp engagement for mums in new mediums such as social media and mobile. The 21st Century Mum has many faces and the more you know about her, the easier it will to build a relationship that lasts a lifetime.

Mike Fogarty, Global Publisher, BabyCentre UK

Tokyo-London Innovation Dentsu will discuss how they approach media innovation in Japan, the differences between Japan and the European market and how our London office is now embracing aspects of both cultures.

Max Kennedy, Strategist, Dentsu London

Beyond the Banner

The rapid growth of smartphones and tablets has opened a new world of opportunities for brands to reach consumers not only as they interact with their favourite content sites, but also while they're watching their favourite programs on television.  This session will outline successful "second screen" mobile executions, describe various brand campaigns and review early metrics.

Evan Krauss, executive VP of advertising, Shazam Entertainment Ltd

Cloud Technology - Enabling innovation for digital marketing agencies

Since 2006, Amazon Web Services have been providing on-demand, pay-as-you-use infrastructure to businesses of all sizes. This talk will introduce the cloud computing platform offered by Amazon, and discuss how interactive agencies of all sizes can run and scale their digital projects in the cloud.  This session will use real world case studies to help introduce how agencies can use the cloud to stay flexible, agile and ahead of the curve. Examples include: Actual Analytics, Razorfish, and more.

London Olympics 2012

How do you cope with 10 billion website hits? Head of new media for London 2012, Alex Balfour, will be discussing the online delivery of all LOCOG's major consumer programmes including communications, ticketing, volunteering, ecommerce, torch relay, mascot, ceremonies and education. In 2012 he will oversee London 2012's Games time internet results and information service across web, mobile and social media.

Alex Balfour, head of new media, London 2012

Different approaches to social media
We're all talking about it. We're all doing it. But are we doing it well? Key brands will be sharing their social media know-how, the problems they've faced and ideas to inspire even the most hardened cynic. They will discuss what they have learnt from their social media campaigns. How you set best practice and keep conversation legal, and how you roll out your strategy company-wide. And importantly should you hand control of your brand over to your customers - whatever the results?

Kyle Thorne, social relations manager, Virgin Atlantic
Nick Jones, head of digital, prime minister's office and cabinet office, UK government

In the cloud

Amazon. iTunes. iCloud. Cloud computing solutions are everywhere. But what if cloud computing data centers really existed at 20,000 feet in the sky? That's the approach Symantec used to create an online integrated campaign focused on business and Information Technology professionals. Leveraging all elements of today's social marketing from YouTube to Facebook to Twitter to SEM and targeted placement, the campaign delivered over 300,000 views. Join  Michael Parker, the VP of Corp Marketing from Symantec, as he takes you on a tour of a data centre at 20K feet the clouds. And walks you through the creative, execution, and results of this interactive campaign.

Michael Parker, VP of corp marketing, Symantec

Full programme and registration at

>>>Register for the FREE exhibition and seminars
>>>Book your tickets to the conference get 10 per cent off conference tickets, using the code: LASTMIN10

For more information visit

Notes to Editors:

ad:tech London 2011 is taking place at Kensington Olympia National, London, 21-22 September 2011.

Twitter: #adtech @adtech_London

About ad:tech

ad:tech London is part of the Daily Mail Group. And, as it is now in its seventh year in the UK, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing sector. ad:tech comprises of a conference, exhibition and educational seminars.

This year, speakers include: Google, Facebook, YouTube, Ebay, Virgin, Forbes, Orange, Disney, O2, Amazon, London Olympics 2012, Nike, AOL, Euro RSCG, G2, LBi and the Guardian.

ad:tech aims to address the dynamic digital marketplace and the issues facing advertising and marketing functions to make sure they stand out from the crowd and discover the next generation of opportunities.

The show originates from the USA, where for 16 years it has been showcasing. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:tech London's reach extends to every marketing decision maker throughout Europe.

ad:tech conferences currently take place in New York, San Francisco, London, Melbourne, Sydney, Shanghai, Singapore, Tokyo and New Dehli. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world.

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in 20+ years has managed Exhibitions, Conferences and online platforms for many industries in 25 countries. dmg :: events produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg :: events employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, India, China and Australia. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg events please visit

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