PRN: PUMA.Creative Unveils HOME OCEANS Documentary Film Short as an Addition to Ocean Preservation Education Campaign
PUMA.Creative Unveils HOME OCEANS Documentary Film Short as an Addition to Ocean Preservation Education Campaign
HERZOGENAURACH, Germany, October 14, 2011 /PRNewswire/ --
Sportlifestyle company PUMA, through its PUMA.Creative programme, has unveiled the environmental documentary film short HOME OCEANS, as part of a larger ocean preservation education campaign. The never-before-seen 10 minute film is from Yann Arthus-Bertrand, the director of the visually-stunning environmental documentary with 500 million views, HOME - a film that PUMA.Creative supported through the French luxury goods group, PPR. HOME OCEANS highlights marine issues of: rising floodwaters, the depletion of sea mammals and sea birds, changes to ecosystems, coral reefs and more. The film will be available for public viewing at the 10 Volvo Ocean Race global stopover ports, with a premiere at race start in Alicante, Spain at the Volvo Ocean Race Dome and PUMA Quad.
"Part of our long-term sustainability initiatives at PUMA is to help raise awareness and promote positive actions for environmental issues; this includes the preservation of our world's oceans and marine life," said Jochen Zeitz, Chairman of the Board of PUMA and CEO Sports & Lifestyle Group and CSO of PPR. "Our participation in the upcoming Volvo Ocean Race gives us an ideal backdrop to share the amazing imagery and powerful message of the HOME OCEANS film," he added.
In keeping with the style of the original film, HOME OCEANS approaches the topic of climate change using only aerial photography to illustrate the transformations made to the earth. Edited by renowned editor, Claire Ferguson who comments "The HOME OCEANS film shows how reliant we are on the oceans for everything from food, to the air that we breathe. The film projects a message of concern but also one of hope…there is time to change."
Free screenings of the film will take place at the Volvo Ocean Race stop-over ports at the PUMA Quad in addition to story time readings of the educational book "Marmo Saves Our Seas" with PUMA's octopus mascot, Marmo. For a schedule of events, visit: http://puma.com/sailing.
Additional information about the film and PUMA's ocean preservation education campaign can be found at: http://vision.puma.com.
Company Codes: LSE:PUMA, Bloomberg:PUMA@LN, RICS:PUMA.L, ISIN:GB00B0ZC7216