PRN: Annual Survey From bigmouthmedia Reveals Key Insights and Trends in Affiliate Marketing
Annual Survey From bigmouthmedia Reveals Key Insights and Trends in Affiliate Marketing [17-October-2011] EDINBURGH, Scotland, October 17, 2011 /PRNewswire/ -- Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey.
Annual Survey From bigmouthmedia Reveals Key Insights and Trends in Affiliate Marketing
EDINBURGH, Scotland, October 17, 2011 /PRNewswire/ --
Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled 'Exploring Online Affiliate Marketing Trends', the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going.
In particular the survey analyses and identifies key insights in to the relationships between affiliate marketers and agencies, the impact of Google (as an affiliate) and Google's Panda algorithm, how affiliate networks have fared over the past 12 months, threats and opportunities and trends in taking a multi-sector approach with an ever increasing digital toolkit - especially social media.
Fiona Robertson, head of performance marketing at bigmouthmedia said: "The affiliate market in many ways is the bedrock of e-commerce. Â Our survey is an important tool for listening to the space and making it aware of the trends and opportunities.
Fiona, who is speaking at this year's A4U Expo in London, added: "What is really interesting is how affiliates have continued to adapt over the last year to embrace new areas such as mobile and location based opportunity and ever growing techniques such as social media.Â The overall picture is a vibrant UK affiliate industry which continues to innovate and grow."
Key insights include:
Andrew Girdwood, Media Innovations Director at bigmouthmedia said; "Marketers can learn a lot from affiliates. They're often quicker to test and learn than large brands or clumsy 'build first, think about the media later' agencies.Â This report reveals a whole bunch of interesting insights from those digital natives who feast or fast based on their marketing successes."
Interested parties can download the full executive summary and results here: http://www.bigmouthmedia.com/downloads/files/LBi_bigmouthmedia_AffiliateSurveyReport2011.pdf. An infographic of the results can be found here: http://images.bigmouthmedia.com/bmm/bmm-affiliate-survey-2011-infographic.jpg.
About LBi and bigmouthmedia:
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. It helps companies of all shapes and sizes decide what's next for their business - and then it takes them there. Along with its media arm bigmouthmedia, LBi defines and executes transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways. Across its 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. LBi also sets the pace in digital display, search engine optimisation, PPC, usability and web analytics.