PRN: The Future Face of British Politics is Changing
The Future Face of British Politics is Changing [18-October-2011] LONDON, October 18, 2011 /PRNewswire/ -- The Rising Stars of the Class of 2010 - Committed, Connected and Challenging A new political class of MPs is emerging and changing the face of British politics.
The Future Face of British Politics is Changing
LONDON, October 18, 2011 /PRNewswire/ --
The Rising Stars of the Class of 2010 - Committed, Connected and Challenging
A new political class of MPs is emerging and changing the face of British politics. Â This generation of highly educated, motivated, media-savvy MPs are using a combination of charisma and political drive to fast track their profile and boost their influence.
This is according to a new report - The Future Face of British Politics?Â Quantifying the rising stars from the Class of 2010 - released today by the Madano Partnership, a London-based strategic business communications consultancy (available for download at http://www.madano.com/future-face-of-british-politics/).
Rather than making a subjective selection of the new MPs, the report attempts, for the first time, to measure political advancement analysing 17 available metrics across the parliamentary and media activity of the Class of 2010.
The report, released today, names Chuka Umunna (Labour) as the top performing overall star, even before his recent promotion as the new Shadow Secretary of State for Business, Innovation and Skills, with Louise Mensch (Conservative), member of the Culture, Media and Support Select Committee, as the top media star and Matthew Hancock (Conservative), member of the Public Accounts Committee, as the highest performing parliamentary star.
"TheÂ risingÂ stars among the Class of 2010 are a formidable bunchÂ of talented individualsÂ who are fast changing the face of British politics," said Tim Carr, Partner at Madano. "OurÂ report finds thatÂ this generation of new MPsÂ has turbocharged the emergence of a new political class consisting of young, charismatic media stars, heavyweight careerists andÂ WestminsterÂ village influencers. Â As a resultÂ Madano's report suggests thatÂ the more traditional, capable parliamentarian is in danger of seeing his or her influence eclipsed."
Madano set out to test the idea that star MPs could be identified by applying quantitative metrics to evaluate the two key facets of modern politics: building media profile and leveraging parliamentary influence. Madano focused on tracking and weighing 17 different factors in media and parliamentary activity including media mentions, appearances on Question Time/Any Questions, rebel votes, Twitter followers, prior political influence and participation at party conference fringe events. Â
The key findings point to a future political world where:
Madano published TheÂ ElectedÂ Class of 2010 in May 2010, containing analysis and profiles of the newly elected MPs at the last General Election. That report received significant media coverage.
Notes to Editors
The Madano Partnership is a strategic business communications consultancy that applies clear thinking to deliver clear communications for clients. We help our clients build their reputations by sharpening their business proposition and messaging, understanding market issues and engaging with key stakeholders, creating and managing communication campaigns and managing internal business challenges. The Madano Partnership was founded in 2004.