PRN: Gets a Brand New Look

19/ott/2011 09.06.33 PR Newswire Turismo Contatta l'autore

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VOORHOUT, The Netherlands, October 19, 2011 /PRNewswire/ --

The online e-commerce giant E.L. Cravatte, the holding company for over 70 specialty webshops has just finished a complete redesign of all its product specific websites. Their flagship stores include, and . The webshops are now ready for a new boost in customer demand. Over the last 4 years the company has grown over 47% per year.


The holding company 'E.L. Cravatte' was founded in 2004 and established a strong track record in the first generation of webshops. E.L.Cravatte began activities as an online retailer of premium ties with in the Netherlands and

This has now grown into a conglomerate of 70 webshops, specialised in accessories for him and her. E.L. Cravatte is now active in 7 European countries and plans to extend activities into Scandinavia shortly.

A history of innovation and growth

From 2004 onwards E.L. Cravatte has strived to intimately understand continously evolving customer needs and be very focused on high quality and reliable service. The changing market requires that succesful companies are not focused on selling products online but putting serving the customer online at the center of its strategy. Founder and Managing Director Erwin Wooning explains, "Consumers want to feel safe and in a trusted environment when shopping and that can be achieved by offering a broad and deep assortment of specialised web shops. In a brick and mortar shop a client feels most comfortable in a megastore where he can choose from a variety of products under one roof. Similarly, when online a customer wants to know that he has arrived at a specialty shop. A place where he can choose for instance from not 5 bow-ties but from more than 50. When booking travel online you can book a variety of airlines from one travel website, and we wan! t to offer a full range of ties in our webshop for customer convenience. That's the idea."

Our webshop network

E.L. Cravatte webshops across all countries have been refreshed and  share the same new layout and navigation, distinguished from each other based on a different colour scheme per webshop. The online shopping cart is transferrable across the entire range of webshops for client convenience. A customer can select a tie, pocket square and matching cufflinks in the different webshops and checkout just once at the end. An important development is also the way the database of more than 2000 products has been optimised. This allows for not only  easier customer navigation through the assortment but also more rapid page loading. This means waiting to examine your products online is a thing of the past. In addition, the navigation and checkout process has been further simplified with usability and convenience being the key focus.

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