PRN: Bank Leumi le-Israel B.M. and YouTube are Re-launching the Online Campaign to Promote the Bank's Charitable Giving & Renaming it to "Two Million Good Reasons"
PRN: Bank Leumi le-Israel B.M. and YouTube are Re-launching the Online Campaign to Promote the Bank's Charitable Giving & Renaming it to "Two Million Good Reasons".
Bank Leumi le-Israel B.M. and YouTube are Re-launching the Online Campaign to Promote the Bank's Charitable Giving & Renaming it to "Two Million Good Reasons"
TEL AVIV, Israel, October 26, 2011 /PRNewswire/ --
The campaign allows web surfers to vote on where Leumi will make charitable contributions
In 2011 Leumi will double the total contribution to this campaign to 2 million shekels, out of its total annual contributionsÂ estimated around 30 million shekels
The 2010 campaign's success resulted in an increase in individuals' applications to Israeli volunteer organizations
Leumi and YouTube are re-launching "One Million Good Reasons", a unique online campaign for charitable contributions in Israel. Â Due to the positive response from last year's campaign, Leumi has decided to double the total amount of donations from one million shekels to two million shekels in 2011. Â As a result, the name of the campaign has been updated to "Two Million Good Reasons". Â In 2011, Bank Leumi will make over 30 million shekels worth of charitable donations in Israel. Â
The project combines community relations and social media in which the surfing public is invited to cast its vote and determine which charitable associations will be given donations. Volunteer organizations that want to be involved in the campaign will be asked to create short videos on a dedicated YouTube page. Web surfers will then be able to view the various videos and vote which volunteer organization should receive a donation. Â
Sixty volunteer organizations will receive contributions in 2011, compared to fifty in 2010. The organization that wins the most votes will receive NIS 225,000 from Bank Leumi. Other organizations will be given amounts ranging between NIS 25,000 and NISÂ 125,000.
This year small organizations whose total budget is up to five million shekels will be included in the project. Â They have been invited to join the campaign as they do not receive institutional support and generally have difficulty in mobilizing resources.
To ensure that all types of volunteer organizations have an ability to win there will be five different categories of areas of activity from which to select winners. Â The categories are: health, science and medicine, education, welfare and society, culture and the arts, the environment, and animal welfare.
Contact information: Linda d'Angelo - Phone number : +972-3-514-8006