PRN: Adform Pursues Southern European Growth - And Opens a Branch in Spain
Adform Pursues Southern European Growth - And Opens a Branch in Spain
COPENHAGEN, November 24, 2011 /PRNewswire/ --
At a time when Southern Europe's business is stagnate, Danish online company Adform is enjoying great success. Adform began serving the Italian market less than 10 months ago and has experienced a growth so substantial that the company, as of 1 November, has now opened a branch in Spain.
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The company's success can be attributed to their platform, which may be the world's most comprehensive panacea for managing online display advertising. It enables media agencies and advertisers to, among other things, post display ads in real time - so-called real time bidding - perform media planning, optimise across media and centralise all reporting.
Miguel Fernandez-Gil, who has been appointed Adform's business development director in Spain, considers it a likely possibility that the company will be able to mirror the Italian growth success in the Spanish market:
"While the rest of the media market has prorogued, online display advertising here has increased by 14%. The rich media market (including video formats), in particular, is gaining ground and now represents more than €70 million. There are not enough tools to handle demand in Spain."
Fernandez-Gil has worked in sales and marketing for 20 years and comes from a position as commercial director of Admotion Spain. He was previously sales director of the National Geographic Channel, so understands the industry both from the perspective of advertisers and media.
"Many of our competitors only offer a piecemeal solution that either handles media purchases or optimisation, while we are able to deliver a comprehensive platform that covers the complete everyday media management in an agency, encompassing media planning, buying, optimisation and reporting. We have been surprised by the high growth potential in Italy during this time of crisis and certainly recognise the possibility that the market may turn out to be even more attractive for us in Spain," says Martin Stockfleth Larsen, marketing director of Adform.
Adform has a large market share in Scandinavia, Eastern Europe, Germany and Italy, among others, and the company aspires to become a leading supplier in its sector in the pan-European market in 2012.
Adform close the loop by integrating media planning, buying, optimization, and reporting for all online display advertising in one place, thus saving an enormous amount of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding for media agencies and online advertisers. Adform was established in Denmark in 2002 and now has offices in 10 countries including Nordics, UK, Germany, Spain and Italy.