PRN: Press Association and Express KCS Collaborate to Bring Outsourced Advertisement Production to UK Newspapers
Press Association and Express KCS Collaborate to Bring Outsourced Advertisement Production to UK Newspapers
LONDON, November 24, 2011 /PRNewswire/ --
The Press Association has signed a partnership deal with Express KCS, a specialist provider of outsourced advertisement production.
Under the terms of the agreement the Press Association and Express KCS will collaborate to offer outsourced print and digital ad production and related creative production services to national and regional newspaper publishers. The services will aim to provide newspaper publishers with high-quality advertising and reduced operational costs.
Express KCS is the largest independent provider of newspaper advertisement production outsourcing, producing thousands of daily advertisements for newspapers around the world from its production centres in India. Â The Press Association currently provides outsourced editorial and page production content on behalf of many of its newspaper clients and will now offer advertisement production as an additional service.
Clive Marshall, CEO, PA Group, commented: "Express KCS's advertisement production outsourcing complements our existing range of page production services and presents newspapers with a great opportunity to improve processes whilst reducing costs. Â We are pleased to partner with Express KCS to provide this solution."
Robert Berkeley, CEO, Express KCS, commented: "The UK newspaper business has been outsourcing editorial services to the Press Association for many years. The combination of PA's strong reputation and Express KCS's world-class advertisement production centres will bring further benefits of outsourcing to the UK newspaper market at a time when cost reduction is high on the agenda."
About the Press Association:
The Press Association is the national news agency for the UK and Ireland, providing a continuous feed of text, pictures, video and data into newsrooms around the country.
At the heart of the media industry, the Press Association supplies services to every national and regional daily newspaper, broadcasters, online publishers and a wide range of commercial organisations.
Founded in 1868, the Press Association has an unrivalled reputation for providing fast, fair and accurate information.
The Press Association is part of PA Group Limited, a private company with 27 shareholders, most of whom are national and regional newspaper publishers. The biggest shareholders are Associated Newspaper Holdings Limited, News International plc, Trinity Mirror plc and United Business Media plc.
For more information, visitÂ http://www.pressassociation.com
About Express KCS:
Express KCSÂ is a global, independent provider of outsourced creative pre-media and production solutions. For more than 40 years, Express KCS hasÂ provided high-end services to newspaper and magazine publishers, ad agencies, corporations, and retailers. The company produces thousands of display advertisements and related creative production services for newspapers around the world includingÂ the US's leading newspaper groups McClatchy, Media News and Media General, and Newsquest's regional publications in the UK.Â Express KCS is ISO 9001certified and operates production centres in Gurgaon andÂ Pune,Â India. For more information visitÂ http://www.expresskcs.com