PRN: What Do Online Shoppers Want? Postcode Anywhere Releases Ecommerce Survey Results
Postcode Anywhere Releases Ecommerce Survey Results [29-November-2011] WORCESTER, England, November 29, 2011 /PRNewswire/ -- Worcester-based address auto-fill software company Postcode Anywhere releases the final results of its 2011 ecommerce study today.
What Do Online Shoppers Want? Postcode Anywhere Releases Ecommerce Survey Results
WORCESTER, England, November 29, 2011 /PRNewswire/ --
Worcester-based address auto-fill software company Postcode Anywhere releases the final results of its 2011 ecommerce study today.
The survey, which polled 1,000 UK consumers on their experiences with online shopping, investigates opinions on issues ranging from website usability to postal delivery. An infographic of the key findings is now available to download on the company website at http://www.postcodeanywhere.co.uk/online-shopping-2011.aspx.
Postcode Anywhere has also released the raw data in full, which includes results cross-referenced with age, gender, location, earnings and education level.
Postcode Anywhere's managing director Guy Mucklow said: "Ecommerce revenues increase year-on-year. In late 2011, one pound in every ten is now spent online, and over 90% of retail sales growth comes from ecommerce. But the industry mustn't be complacent. As this report shows, continuous improvements must still be made along the whole buying process - from product research, through payment processes, down to the actual delivery of goods.
"We would urge online businesses to take the time to make sure that small things aren't damaging their performance. The importance of a clean, quick and professional-looking website cannot be underestimated.
"The survey also highlighted just how important the delivery process is. An overwhelming two-thirds of consumers rate timed deliveries as important to their overall shopping experience, which shows the buying process doesn't finish when the customer leaves your site: fulfilment needs to be scrutinised too.
"For an online business to succeed there needs to be a clear focus on the whole customer journey.
"However you want to interpret the results, we feel that while shoppers are generally more confident than ever buying online, the ecommerce industry mustn't take this for granted."
The survey results in full are available at the Postcode Anywhere website: http://www.postcodeanywhere.co.uk/online-shopping-2011.aspx.
Notes for editors
About Postcode Anywhere
Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning, customer profiling and bank account validation. It is now the fastest-growing reseller of Royal Mail's Postcode Address File (PAFÂ®) and the market leader for online address auto-fill. A multi-award-winning organisation, it has also appeared in Deloitte's European fast-growth technology company list for three years running. For more information about Postcode Anywhere, please visit http://www.postcodeanywhere.com.
Recent Awards and Recognition for Postcode Anywhere